Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS


  • Consumer Behavior
  • Sustainable Consumption
  • E-Commerce

    • ACADEMIC CAREER

    since April 2024
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    October 2021 - September 2023
    Otto-von-Guericke University Magdeburg, Germany
    International Management, Marketing and Entrepreneurship, Master of Science (M.Sc.)

    Master Thesis:
    Sparkling Sustainability? An Empirical Study in the Jewelry Industry on the Effect on Sustainable Corporate Measures on Consumer Behavior and Perception

    September 2018 - July 2021
    University of Applied Sciences Emden/Leer, Germany
    International Business Administration, Bachelor of Arts (B.A.)

    Bachelor Thesis:
    Target Group Analysis of livin24.de

    August 2016 - July 2018
    Euro Academy Oldenburg, Germany
    Commercial Assistant for Foreign Languages and Correspondence, School-based Apprenticeship

    PROFESSIONAL CAREER

    since April 2024
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    February 2021 – July 2021
    Labelwise B. V., Emmen, Netherlands
    Online Marketing Internship

    April 2019 - August 2020
    University of Applied Sciences Emden/Leer, Germany
    Student Assistant

    June 2017 – August 2017
    Rixos Bab Al Bahr, Ras Al Khaimah, United Arabic States
    Guest Relations Internship