List of Publications
Accepted Conference Articles:
- Derenthal, J./Nikerson, R. C./Toporowski, W. (2023). Conveying Sustainability: Product-Related CSR Communication in Social Media. EMAC 2023 Annual Conference. Odense, Denmark.
- Derenthal, J./ Toporowski, W. (2021). The Impact of Food Retailer’s Online Communication about Sustainable Packaging on eWOM: The Moderating Role of the Social Media Platform. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
- Derenthal, J./Fischer, S. F./Toporowski, W. (2020). Brand buzz, branding strategies, and firm value: An investigation among US restaurants. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.