Chair of Marketing and Retail Management

List of Publications

Articles in Scientific Journals:

  • Pape, D./Toporowski, W. (2023). "Reviving the experiential store: the effect of scarcity and perceived novelty in driving word-of-mouth",. International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print.

    • Accepted Conference Articles:

    • Pape, D./Toporowski, W. (2024). Analog’s Digital Dive: How Augmented Reality Enhances Consumer Brand Engagement and Boosts Brand Equity. In AMA Winter Academic Conference. St. Pete Beach, Florida, USA.

      • Pape, D./Toporowski, W. (2024). Virtual Trials, Tangible Errors – Navigating the Peaks and Pits of Augmented Reality Service Failures in Online Shopping. 49th Academy of Marketing Science Annual Conference. Coral Gables, Florida, USA.

        • Pape, D./Toporowski, W. (2024). To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure. EMAC 2024 Annual Conference. Bucharest, Romania.

          • Messer, U./ Pape, D./ Lukas, N./ Peters, L. (2024). From Cute to Incompetent: The Impact of Anthropomorphic Design on Responsibility Attribution in Autonomous Driving. In Proceedings of the Hawaii International Conference on System Sciences, Vol. 57 (forthcoming). Honolulu, USA.

            • Pape, D./Toporowski, W. (2023). The impact of in-store augmented reality on patronage intentions and store purchase. In AMA Summer Academic Conference (pp. 957-960). San Francisco, USA.

              • Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity. In AMA Summer Academic Conference (pp. 8-11). San Francisco, USA.

                • Pape, D./Toporowski, W. (2023). Let’s get phygital: The influence of AR-enabled products on consumer-based brand equity and repurchase intention. 2023 Global Marketing Conference. Seoul, Korea.

                  • Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity and purchase intention. EMAC 2023 Annual Conference. Odense, Denmark.

                    • Pape, D./Toporowski, W. (2023). Let’s go ‘phygital’ - The impact of in-store augmented reality on patronage intentions and store purchase. EMAC 2023 Annual Conference. Odense, Denmark.

                      • Pape, D./Toporowski, W. (2023). The Digital Extension of Analog Products through Augmented Reality – The Role of Consumer-brand Engagement and Consumer-based Brand Equity. 48th Academy of Marketing Science Annual Conference. New Orleans, USA.

                        • Pape, D./Toporowski, W. (2023). Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention. 48th Academy of Marketing Science Annual Conference. New Orleans, USA.

                          • Pape, D./Toporowski, W. (2022). Reviving the experiential store: The effect of scarcity and perceived novelty in driving word-of-mouth. 7th Colloquium on European Research in Retailing (CERR). Zagreb, Croatia.

                            • Pape, D./Toporowski, W. (2022). The paradox of sharing: Investigating the effect of scarcity in experiential stores on interpersonal and electronic word-of-mouth. 13th EMAC 2022 Regional Conference. Kaunas, Lithuania.
                            • Pape, D./ Toporowski, W./ Lademann, R. (2022). The liquefaction of online-offline retail borders: How in-store augmented reality can influence customers' patronage intentions. 28th Recent Advances in Retailing and Consumer Science Conference (RARCS). Baveno, Italy.
                            • Pape, D./Toporowski, W. (2022). Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions – An Abstract. 46th Academy of Marketing Science Annual Conference. Monterey, USA.

                              • Pape, D./ Toporowski, W./ Lademann, R. (2021). Breaking the Barriers between Online and Offline Retail: The Effect of Experiential Value through In-store Augmented Reality on Customers’ Patronage Intentions. 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.