Chair of Marketing and Innovation Management

Prof. Dr. Maik Hammerschmidt - Publications


Number of Google Scholar citations (December 2022): 5,347

h-Index (December 2022): 32

Most-cited papers (October 2022):

  • eTransqual: A transaction process-based approach for capturing service quality in online shopping (JBR): 1,204
  • Measuring the quality of E-banking portals (IJBM): 540
  • Identifying cross-channel dissynergies for multichannel service providers (JSR): 327
  • Marketing Performance (book): 213
Publications in Refereed Journals
Publications in Refereed Proceedings
  • Value Creation in Gamified Chatbot Interactions and its Impact on Brand Engagement, in: Proceedings of the Conversations 2022 Conference, Vol. 6, 2022 (with S. C. Silva, R. De Cicco, M. Levi)
  • Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 56, 2023 (with M. Schwede, N. Mozafari, N. von Schnakenburg)
  • Play hard, work hard? How Tetris experience impacts the performance in manual truck loading for retail distribution, in: Proceedings of the EURO Working Group Meeting on Retail Operations, Vol. 5, 2022 (with D. Loske, M. Klumpp, A. Arabmaldar, K. Berendes)
  • "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, in: Proceedings of the International Conference on Information Systems, Vol. 43, 2022 (with M. Schwede, N. Zierau, A. Janson, J. M. Leimeister)
  • AI and the Vulnerable, in: Proceedings of the Pacific Asia Conference on Information Systems (PACIS), 2022 (with N. Mozafari, W. Weiger)
  • Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (with N. Mozafari, M. Schwede, W. Weiger)
  • That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 42, 2021 (with N. Mozafari, W. Weiger)
  • Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (with N. Mozafari, W. Weiger)
  • The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 41, 2020 (with N. Mozafari, W. Weiger)
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations, and Branding Strategies, in: EMAC Online Conference, 2020 (with S. Fischer, W. Weiger)
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, AMA Summer Academic Conference Proceedings, virtual, 2020 (with S. Fischer)
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, in: AMA Summer Academic Conference Proceedings, San Francisco, CA, USA, 2019 (with S. Fischer)
  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, Frankreich, 2019 (with S. Fischer, W. Weiger)
  • Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews, in: AMA Summer Academic Conference Proceedings, Boston, MA, USA, p. 64 - 71, 2018 (with Ahrend, W. Weiger, W. Toporowski)
  • Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (with T. Wolf, W. Weiger)
  • Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (with T. Wolf, W. Weiger), Impact Factor: 2,40
  • Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, in: Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017 (with Th. Jaskolka, W. Weiger).
  • Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, in: Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017 (with W. Weiger, H. Wetzel).
  • Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, in: Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017 (with W.H. Weiger, W.W. Moe, H.A. Wetzel).
  • Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA , 2017 (with W. Weiger, H. Wetzel).
  • Question-Behavior Effect: The Role of Relationship Dynamics, in: AMA Winter Educators' Conference Proceedings, Orlando, FL, USA , 2017 (with H. Wetzel, S. Klein).
  • Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion, in: AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA , 2017 (with S. Fischer, W. Weiger).
  • Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, in: Proceedings of the Informs Anual Meeting, Nashville, USA, 2016 with W. Weiger, W. M. Moe, H. Wetzel)
  • The Effect of Customer Surveys on Non-Respondents' Attitudes and Behaviors, in: Proceedings of the AMS World Marketing Congress, Paris, France, 2016 (with K. Schmidt, W. Herzog)
  • Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, in: Proceedings of the 42nd EMAC Conference, Oslo, Norway, 2016 (with H. Wetzel, I. Lenz).
  • Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, in: AMA Winter Educators conference Proceedings, Las Vegas, NV, USA, 2016 (with H. Wetzel, I. Lenz).
  • Doing Good after Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, USA, 2016 (with I. Lenz, H. Wetzel)
  • Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity", in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, USA, 2016 (with W. Weiger, H. Wetzel)
  • The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, in: Thought Leaders in Customer Engagement and Customer Relationship Management Conference, 2015, HEC, Paris (with W. Weiger, H. Wetzel)
  • Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, in: Thought Leadership on the Sales Profession Conference, 2014, Columbia University, New York, NY (with H. Wetzel, T. Arnold)
  • The Effect of Survey Nonresponse on Nonrespondents' Attitudes and Behaviors: An Application of Principal Stratification, in: Proceedings of the International Meeting of the Psychometric Society, Arnheim, Netherlands, 2013 (with K. Schmidt, W. Herzog)
  • The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, W. Weiger)
  • Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (with H. Wetzel, W. Weiger)
  • Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, I. Lenz)
  • 'Goodwill Hunting' - How Companies Should React on Social Misconduct, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (with H. Wetzel, I. Lenz)
  • An Antagonistic Process Model of the Profitability Impact of Customer Priorization in: AMA Summer Marketing Educators' Conference Proceedings, 2012, Chicago, IL (with H. Wetzel, A. Zablah)
  • The Dynamics Underlying Performance Signaling: Insights from the Professional Sports Market in: AMA Summer Educators' Conference Proceedings, 2012, Chicago, IL (with H. Wetzel, S. Hattula)
  • A Dual Process Model for Enhancing Customer Priorization Profitablity in: Proceedings of the 41st EMAC Conference, 2012, Lisbon, Portugal (with H. Wetzel, A. Zablah)
  • A Dynamic Model of Fan Behavior When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market in: Proceedings of the 41st EMAC Conference, 2012, Lisbon, Portugal (with H. Wetzel, S. Hattula)
  • Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization in: Thought Leadership on the Sales Profession Conference, 2012, Harvard Business School, Cambridge, MA (with A. R. Zablah, H. Wetzel)
  • How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (with H. Wetzel, I. Lenz).
  • Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (with H. Wetzel, W. Weiger).
  • An Exploratory Investigation of Reverse Causality Relationships Among Brand Equity and Sport-Related Success in: AMA Winter Marketing Educators' Conference Proceedings, 2012, Vol. 23, St. Petersburg (with S. Hattula, J. Hattula, C. Ebertin, H.H. Bauer)
  • Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs in: AMA Summer Marketing Educators' Conference Proceedings, 2011, San Francisco (with S. Hattula, J. Hattula, H. H. Bauer)
  • Signaling Quality across Different Stages of the Organizational Life Cycle, in: Academy of Marketing Science Annual Conference Proceedings, 2011, Coral Gables (with S. Hattula, H. Wetzel, H. H. Bauer)
  • Lagging First or Gaggering First? Signaling Future Business Performance to Different Stakeholders, in: Proceedings of the 40th EMAC Conference, Ljubljana, Slovenia, 2011 (with H. Bauer, S. Hattula, H. Wetzel).
  • Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, in: AMA Winter Marketing Educators' Conference Proceedings, 2011, Austin (with T. Falk, J. J. L. Schepers, L. K. Scheer) - AUSGEZEICHNET MIT DEM AMA BEST PAPER AWARD IM TRACK "SALES, CRM, AND BUSINESS TO BUSINESS"
  • Comparing Apples and Apples: Estimating the Causal Effect of Survey Participation on Customer Loyalty, in: AMA Winter Marketing Educators' Conference Proceedings, 2011, Austin (with W. Herzog, K. Schmidt)
  • The Impact of Marketing on Sport-related Success, in: AMA Summer Marketing Educators' Conference Proceedings, Boston, USA, 2010 (with S. Hattula, H. H. Bauer)
  • Is Customer Prioritization a Double-Edged Sword? Exploring the Effects of Perceived Prioritization and Status Consciousness on Customer Profitability, in: AMA Summer Marketing Educators' Conference Proceedings, Boston, USA, 2010 (with H. Wetzel, H. H. Bauer) - AUSGEZEICHNET MIT DEM AMA BEST PAPER AWARD IM TRACK "INTER-ORGANIZATIONAL ISSUES IN MARKETING"
  • Do Proactive Offers of Product Trials Increase Customer Loyalty? A Field Experiment with Principal Stratification, in: 2010 INFORMS Marketing Science Conference Proceedings, Cologne, 2010 (with W. Herzog)
  • Trading off for the Effects of Prioritization Perception and Status Consciousness on Customer Profitability, in: Proceedings of the 39th EMAC Conference, Copenhagen, Denmark, 2010 (with H. H. Bauer, H. Wetzel).
  • Exploring the Brand Productivity Gap, in: AMA Winter Marketing Educators' Conference Proceedings, New Orleans, LA, p. 334-335, 2010 (with T. Falk, F. A. Germann, W. T. Ross, H. H. Bauer) - AUSGEZEICHNET MIT DEM OVERALL BEST PAPER AWARD.
  • Service bureaucrat or service champion? Exploring control mechanisms to guide frontline employee behaviour, in: Proceedings of the AMA SERVSIG International Research Conference, Porto, Portugal, 2010 (with J. J. L. Schepers, K. de Ruyter, A. de Jong, T. Falk)
  • Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization, in: AMA Summer Educators Conference Proceedings, Vol. 21, Chicago, IL, USA, 2009 (with H. H. Bauer, H. Wetzel).
  • The Impact of Customer Prioritization on the Performance of B2B Relationships, in: Proceedings of the 38th EMAC Conference, Nantes, France, 2009 (with H. H. Bauer, H. Wetzel).
  • Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value, in: AMA Winter Educators Conference Proceedings, Tampa, Florida, 2009 (with M. Bryant, H. H. Bauer).
  • Win-win or win-lose? Exploring failure and recovery episodes in consumption systems, in: Proceedings of the 38th EMAC Conference, Nantes, France, 2009 (with T. Falk).
  • Brand Efficiency and Brand Relevance – Introducing and Linking both Concepts, in: AMA Winter Educators Conference Proceedings, Vol. 20, Austin, Texas, p. 48-57, 2008 (with H. H. Bauer, T. Donnevert).
  • Making a virtue of necessity – How firms can benefit from product failures, in: AMA Summer Educators Conference 2008, San Diego, p. 218-220, 2008 (with T. Donnevert, T. Falk, H. H. Bauer, M. Moser).
  • Linking a multi-component model of commitment to customer profitability, in: AMA Summer Educators Conference 2008, San Diego, 2008 (with M. D. Bryant, H. H. Bauer, M. Timm ).
  • The Impact of Electronic Service Quality on Customer Satisfaction over Time, in: 2008 Society for Marketing Advances Conference Proceedings, St. Petersburg, FL, USA, 2008 (with J. J. L. Schepers, T. Falk).
  • No more equal slices – getting more out of your service efforts, in: Proceedings of the 2008 EMAC Conference, Brighton, 2008 (with T. Falk).
  • Value-Added Recovery Services - Creating Customer Delight through Failures, in: Proceedings of 36th EMA Conference, May 22-25, Reykjavik, 2007 (with T. Donnevert).
  • Turning Failures into Opportunities for Value Creation --- AUSGEZEICHNET MIT DEM SHETH FOUNDATION BEST PAPER AWARD ---, in: Proceedings of the AMA Relationship Marketing Summit, Buenos Aires , 2007 (with T. Donnevert, H. H. Bauer).
  • Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers , in: Marketing Science Conference Proceedings, Pittsburgh, 2006 (with T. Falk, J. Schepers).
  • Should I Stay or Should I Go – The Role of Status Quo for Using New Self-Service Alternatives, in: Proceedings of the 35th EMAC Conference 2006, Athen, 2006 (with T. Falk, J. Schepers, S. Grossenbacher).
  • Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, in: Proceedings of the 34th EMAC Conference, May 24-27, Milan, p. 1-7, 2005 (with T. Falk).
  • A Super-Efficiency Model for Product Evaluation, Proceedings of the 2003 EURO/INFORMS Joint International Meeting, July 06-10, Istanbul, p. 86, 2003 (with M. Staat).
  • Structuring Product-Markets: An Approach Based on Customer Value, in: AMA Winter Educators' Conference Proceedings, Vol. 13, Austin, Texas, p. 205-212, 2002 (with M. Staat, H. H. Bauer).
Books
Book Chapters
Practitioner Publications
Working Papers