Digital Business Strategy
Development and Execution:
Study and analysis of the IT organization and its relationship to business departments, the creation of digital innovation, and of IT architectures for implementing digital business models (qualitative case study research).
and Big Data Analytics:
Processing and analysis of large, heterogeneous and unstructured data sources to extract information that is useful for managerial decision making by applying data, text, and topic mining techniques (quantitative and design science research).
Research Methods in
Information Systems Research:
Development of the conceptual and methodological foundations in information systems (IS) research for a rigorous development of analytical theories (taxonomies) and design theories (conceptual research).