Theatre offstage? (ThOff)

Theatre offstage? (ThOff) - Audience research of the theatre offer in southern Lower Saxony as a basis for strategies of audience development in peripheral areas


Awarding Authority
Federal Ministry of Education and Research (BMBF)
Funding priority "Forschung zur kulturellen Bildung in ländlichen Räumen” („Research on cultural education in rural areas“)

01.01.2020 – 30.11.2022

Short description

Professional, publicly funded and privately owned theatres are mainly located in cities. The population of rural areas, on the other hand, has less access to these offers. At the same time, there seems to be interest in theatre among the rural population, because in Lower Saxony alone there are around 1,000 amateur theatres. ThOff identifies and analyses the interests and motivations of the demand for amateur and professional theatre offers in southern Lower Saxony. Furthermore, it examines which strategies are used and which conditions have to be met to generate and retain audiences from rural regions. A central question is whether and how new approaches to audience generation and retention can be developed from cooperations. The research project combines qualitative and quantitative methods from economic and cultural policy and involves local actors.

Project partners

  • University of Hildesheim, Department of Cultural Policy - Prof. Dr. Birgit Mandel, Ann-Kathrin Schmidt