Jan Logemann, Engineered to Sell: European Emigres and the Making of Consumer Capitalism (Chicago University Press, Oct. 2019)
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s.
Jan Logemann, Gary Cross & Ingo Köhler (eds.), Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Palgrave: New York, 2019)
This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Jan Logemann, Hartmut Berghoff and Felix Römer (eds.), Consumption on the Home Front During the Second World War: A Transnational Perspective (Oxford: Oxford University Press, 2017)
This volume explores the history of the home fronts in the Second World War from a comparative and transnational perspective, focusing on the role of the consumer and civilian morale in Nazi Germany, Japan, the Soviet Union, the United Kingdom, Canada, and the United States. The volume covers a wide range of aspects. It compares the belligerents' efforts in securing civilian food and nutrition. It analyses the role of advertising and commercial entertainment in creating 'virtual consumption' to compensate for wartime hardships. It highlights fashion as a means of offering distraction and promoting promises of future consumption. And it enquires into the impact of the wartime consumer regimes on the post-war period and long-term developments.
Jan Logemann, Donna Gabaccia and Sally Gregory Kohlstedt (eds.), Europe, Migration and Identity: Connecting Migration Experiences and Europeanness, Edited Volume with (London: Routledge, 2014)
This volume explores connections between migration studies and research in the history of Europeanization and Europeaness. The collection asks what "Europe" meant to migrants abroad ? particularly within the transatlantic context ? and within the continent during the 20th century. Can we trace the emergence of European identieis among different groups of migrants and - if so what forms did they take?
Jan Logemann, Trams or Tailfins: Public and Private Prosperity in Postwar West Germany and the United States (Chicago: University of Chicago Press, 2012)
In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed ?Americanization? of European consumer societies?in Germany and elsewhere. Arguing against these foggy notions, this book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities.
Jan Logemann (ed.), The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture (New York: Palgrave, 2012)
The financial crisis of 2007-2009 underscored the centrality of consumer credit for modern economies. While some Europeans were quick to blame unsustainable American patterns of borrowing and consumption, consumer indebtedness became a growing problem in other countries, too. At the same time, important differences in cultures of credit were evident in the seemingly homogenous global world of finance and consumption. This book explores the history of consumer credit in Europe, the United States, and Japan. It focuses on the period after World War II but also reaches further back, and it integrates anthropological and economic perspectives.