Personal details

Tim Nierobisch studied Business Adminstration at the Catholic University of Eichstätt-Ingolstadt from 2005-2009. His major was international management. In 2007 he studied a semester abroad at the University of Essex in England. In 2009, Tim achieved the degree B.Sc. in Business Administration.

From 2009 until 2011 he conducted the master's degree program International Marketing & Management at the Copenhagen Business School in Denmark. After receiving the degree M.Sc. in Economics and Business Administration, Tim started working at the Chair of Retailing in Göttingen as a research assistant.

Besides his theoretical education, Tim achieved work experience during internships at OTTO GmbH & Co. KG, Blume 2000 GmbH and Co. KG and Rickmerc Immobilien GmbH und Co. KG. Before he started working as a research assistant in Göttingen in September 2011, he represented the Danish enterprise "Heveas ApS." as the Marketing Manager in the German area.

The main topics of his research are

  • Brand Architecture of Private Label Brands
  • Branding
  • Consumer Behavior
  • Flagship-Stores