Prof. Dr. Welf Weiger
Academic education
12/2017 - 08/2021 | Professor at the Chair of Digital Marketing, Georg-August-University of Göttingen |
12/2016 - 12/2017 | Assistant Professor at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen |
10/2010 - 12/2016 | Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen. |
Diploma thesis | Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success |
09/2003 - 05/2010 | Studies of economic sciences at the University of Mannheim.
Focus: Marketing; E-Business and Distribution Systems; Statistics / Econometrics. |
06/2009 - 08/2009 | Study abroad at the Boston University (USA) |
01/2008 - 06/2008 | Study abroad at the University of the West of Scotland (UK), Erasmus program |
Professional qualification
10/2007 - 10/2010 | SAP AG, Walldorf Student assistant and web developer in Online Marketing Services |
04/2009 - 07/2010 | Department of Business Administration and Marketing II , Prof. H. Bauer, University of Mannheim Student assistant in online support and IT- administration |
02/2007 - 08/2007 | SAP Deutschland AG & Co KG, Walldorf Working student in online Marketing |
08/2006 - 02/2007 | SAP Deutschland AG & Co KG, Walldorf Internship in online Marketing |
01/2004 - 12/2009 | Weiger Design GmbH Project Management |
Memberships
- American Marketing Association (AMA)
- European Marketing Academy (EMAC)
Professional Service
- American Marketing Association (AMA)
- European Journal of Marketing
- European Marketing Academy (EMAC)
- International Journal of Human-Computer Studies
- Internet Research
- Journal of Business Research
- Journal of Interactive Marketing
- Journal of Service Management
Rewards
- Best Reviewer in the track "Crowds, Social Media and Digital Collaborations" at the International Conference on Information Systems 2019 in Munich, Germany
- American Marketing Association Best Paper by Theme in the track "Metrics for Making Marketing Matter" at the Winter AMA Conference 2017 in Orlando, USA
- Sponsorship award of the Marketing Foundation of the University of Mannheim for the diploma thesis"Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success", 2011