Chair of Marketing and Innovation Management









DR. STEFAN FISCHER


Stefan is Manager in the Restructuring & Performance Improvement practice at Deloitte in Hanover. His focus is on corporate growth and transformation through pricing and sales levers in B2B industries.



Stefan studied business administration with a focus on marketing strategy and sales management at the University of Bayreuth, the University of Mississippi, and the University of Goettingen. He received his doctorate in economics (Dr. rer. pol.) from the University of Goettingen with distinction (summa cum laude). Before joining Deloitte, Stefan worked at the Chair of Marketing and Innovation Management at the University of Goettingen and the strategy consultancies Homburg & Partner and Accenture Strategy.



At Deloitte, Stefan’s consulting activities cover a broad range of pricing and sales topics. These include monetization strategies, product launches, pricing and product architectures, value-based pricing, customer segmentation and market potential assessments, as well as go-to-market and sales organization. With more than half a decade of experience, he leverages fact-based, integrative, and pragmatic approaches to deliver sustainable and measurable value creation for clients in medical technology, pharmaceuticals, automotive and machinery industries, as well as in software and financial services across Europe, Asia, North, and South America.






SHORT CV






  • Since 2024

    Manager, Restructuring & Performance Improvement, Deloitte, Hanover



  • 2022 - 2024

    Strategy Consultant, Life Sciences, Accenture Strategy, Duesseldorf



  • 2021 - 2022

    Strategy Consultant, Corporate Strategy and Growth, Homburg & Partner – Part of Accenture Strategy, Duesseldorf



  • 2021

    Doctorate in Economics (Dr. rer. pol.), Georg-August-University Goettingen



  • 2015 - 2021

    Research Associate and Project Lead, Chair of Marketing and Innovation Management, Georg-August-University Goettingen



  • 2014 - 2015

    Assistant to Head of Product Management, Mahr Gruppe, Goettingen



  • 2014

    M.Sc. in Marketing and Channel Management, Georg-August-University Goettingen



  • 2012 - 2014

    Working Student, Online Product Marketing, xplace GmbH, Goettingen



  • 2012

    Semester abroad, University of Mississippi, Oxford, USA



  • 2011 - 2014

    Studying Marketing and Channel Management, Georg-August-University Goettingen



  • 2011

    Analyst, Healthcare Sales- and Pricing Strategy, Homburg & Partner, Mannheim



  • 2010

    B.Sc. in Business Administration with Focus on Marketing and Strategy, University of Bayreuth



  • 2009

    Intern, Group Product Strategy, Volkswagen AG, Wolfsburg



  • 2006 - 2009

    Studying Business Administration with Focus on Marketing and Strategy, University of Bayreuth












REFEREED PUBLICATIONS




  • When Does Brand Buzz Safeguard Firm Value? The Role of Brand Buzz Dispersion for Brand Equity and Risk, in: Proceedings of the European Marketing Academy, Copenhagen, Denmark, 2023 (with W. Weiger, A. Colicev, M. Hammerschmidt)

  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations and Branding Strategies, in: Proceedings of the European Marketing Academy, 2020 (with M. Hammerschmidt, W. Weiger)

  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, in: AMA Summer Academic Conference Proceedings, 2020 (with M. Hammerschmidt)

  • Brand Buzz Branding Strategies and Firm Value: An Investigation Among US Restaurants, in: NRWA Conference Proceedings, Umeå, Sweden, 2020 (with J. Derenthal, W. Toporowski)

  • Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, in: Proceedings of the International Conference on Information Systems, Munich, Vol. 40, S. 1-9, 2019 (with W. Weiger, M. Hammerschmidt)

  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, in: AMA Summer Academic Conference Proceedings, San Francisco, CA, USA, 2019 (with M. Hammerschmidt)

  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, France, 2019 (with W. Weiger, M. Hammerschmidt)

  • Signals from the Echoverse - The Informational Value of Brand Buzz Dispersion, in: AMA Winter Educators' Conference Proceedings, Orlando, FL, USA, 2017 (with M. Hammerschmidt, W. Weiger)



PRACTICE-TRANSFER-PUBLICATIONS





CONFERENCE PRESENTATIONS




  • Leveraging Brand Buzz for Shareholder Value Prediction: The Informational Value of Brand Buzz Dispersion, EMAC 2020 Doctoral Colloquium, virtual, 02.09.2020

  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, 2020 Summer AMA Conference, virtual, 19.08.2020

  • Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, 2019 International Conference on Information Systems, Munich, Germany, 18.12.2019

  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, Marketing Strategy meets Wall Street VI Conference, Fontainebleau, France, 17.06.2019

  • Signals from the echoverse: The Informational Value of Brand Buzz Dispersion, 3. Digital Marketing Conference, Passau, Germany, 16.03.2018

  • Signals from the Echoverse: The Informational Value of Brand Buzz Dispersion, 2017 Winter AMA Conference, Orlando, FL, USA, 19.02.2017











Porträtfoto von Stefan Fischer. Er trägt ein weißes Hemd.


Contact



Dr. Stefan Fischer



Manager, Restructuring & Performance Improvement

Deloitte GmbH

Hanover


Phone: +49 551 39 26546
Email: innovationsmanagement@wiwi.uni-goettingen.de