• Behavior change communication
  • Consumer (food choice) behavior
  • Marketing of singularities, Marketing of taste
  • Sustainability in Food and Agricultural Systems

  • Public health nutrition

    • Qualitative face-to-face surveys (in-depth interviews, group discussions, think aloud protocols)
    • Quantitative face-to-face surveys (choice experiments, surveys)
    • Panel surveys (choice experiments, surveys)
    • Inter- and transdiciplinary research
    • Neuroeconomic research methods (eye tracking, fNIRS)


    • Is it all about taste? How, where and when do consumers prefer plant-based milk substitutes?
    • The impact of a nutrition labelling system on food intake and composition: a field trial in a German university canteen
    • Authenticity and trust in organic food: Innovative communication approaches along the product chain and in society (AVOeL)
    • Grassland protection through an innovative organic pasture cattle production concept (GiB)
    • Potentials of sustainable use of regional breeds and local protein feed in poultry production (PorReE)


    • Perception of (positive and negative) messages in public health communication in the context of food marketing (ProcLAM)
    • Socially accepted forms of antibiotic-reduced production of meat and milk in international comparison
    • TransKoll: Transparency and transformation in the local food industry. Collaborative approaches for more sustainability from raw materials to the
    • Concept for product differentiation on the beef market - communication possibilities and willingness to pay for beef from extensive, species-appropriate suckler cow husbandry
    • Communication strategy for sustainable aquaculture products
    • Regional window (label indicating local production) - evaluation of consumer acceptance
    • Improving complementary feeding Practices (IMCF): Effectiveness of a nutrition education intervention to improve complementary feeding practices in Malawi: a restricted randomized trial (an der Universität Gießen)


    • Advanced Theories of Consumer Research (Ph.D.)
    • Taste of food and consumer behavior (M.Sc.)
    • Forschendes Lehren und Lernen (FOLL) I (B.Sc., M.Sc.)
    • Science of taste and sensory marketing (B.Sc.)