Dr. Antje Risius (née Korn)

Research focus:

  • Behavior change communication
    • Consumer (food choice) behavior
      • Marketing of singularities, Marketing of taste
        • Sustainability in Food and Agricultural Systems
          • Public health nutrition

          • Research methodologies:

            • Qualitative face-to-face surveys (in-depth interviews, group discussions, think aloud protocols)
              • Quantitative face-to-face surveys (choice experiments, surveys)
                • Panel surveys (choice experiments, surveys)
                  • Inter- and transdiciplinary research
                    • Neuroeconomic research methods (eye tracking, fNIRS)

                    • Current research projects:

                      • The impact of a nutrition labelling system on food intake and composition: a field trial in a German university canteen
                        • Authenticity and trust in organic food: Innovative communication approaches along the product chain and in society (AVOeL)
                          • Development of solutions for the regional North Sea crab value chain

                            • Is it all about taste? How, where and when do consumers prefer plant-based milk substitutes?
                              • Grassland protection through an innovative organic pasture cattle production concept (GiB)
                                • Potentials of sustainable use of regional breeds and local protein feed in poultry production (PorReE)
                                  • Perception of (positive and negative) messages in public health communication in the context of food marketing (ProcLAM)
                                    • Socially accepted forms of antibiotic-reduced production of meat and milk in international comparison
                                      • TransKoll: Transparency and transformation in the local food industry. Collaborative approaches for more sustainability from raw materials to the
                                        • Concept for product differentiation on the beef market - communication possibilities and willingness to pay for beef from extensive, species-appropriate suckler cow husbandry
                                          • Communication strategy for sustainable aquaculture products
                                            • Regional window (label indicating local production) - evaluation of consumer acceptance
                                              • Improving complementary feeding Practices (IMCF): Effectiveness of a nutrition education intervention to improve complementary feeding practices in Malawi: a restricted randomized trial (an der Universität Gießen)

                            Teaching:

                            • Advanced Theories of Consumer Research (Ph.D.) (since 2019 SoSe)
                              • Taste of food and consumer behavior (M.Sc.) (SoSe 2019-2021)
                                • Forschendes Lehren und Lernen (FOLL) I (B.Sc., M.Sc.) (2018-2020)
                                  • Science of taste and sensory marketing (B.Sc.) (WiSe 2017-2021)