Research focus:


  • Lebensmittelmarketing ( Konsumentenpräferenzen)

  • Nachhaltigkeit von Lebensmitteln und Agrarprodukten

  • Public Health Nutrition

  • Verbraucherverhalten

  • Research project:


    • Partizipative Entwicklung von QualitätsTomaten für den nachhaltigen regionalen Anbau (Akronym: PETRAq+n)

    • ReformBIO -Reformulierungsstrategien für Bio-Lebensmittel

    • Master thesis:



      • Jürkenbeck, K., Spiller, A., (2020): Importance of sensory quality signals on consumers’ food choice, Food Quality and Preference. Doi: 10.1016/j.foodqual.2020.104155

      • Anesbury, Z. W., Jürkenbeck, K., Bogomolov, T., & Bogomolova, S. (2020). Analyzing proprietary, private label, and non-brands in fresh produce purchases. International Journal of Market Research. Doi: 10.1177/1470785320948335

      • Jürkenbeck, K., Spiller, A. (2020). Consumers’ Evaluation of Stockfree-Organic Agriculture – A Segmentation Approach. Sustainability, 12 (10), 4230, Doi: 10.3390/su12104230


      • Jürkenbeck, K., Zuehlsdorf, A., Spiller, A. (2020). Nutrition Policy and Individual Struggle to Eat Healthily: The Question of Public Support. Nutrients, 12, 516, Doi: 10.3390/nu12020516

      • Jürkenbeck, K.; Heumann, A.; Spiller, A. (2019). Sustainability Matters: Consumer Acceptance of Different Vertical Farming Systems. Sustainability, 11, 4052. Doi: 10.3390/su11154052