Chair of Marketing and Innovation Management

Melanie Schwede, M.Sc.

Short CV

  • Since 2020: Research and Teaching Assistant, Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
  • 2019: M.Sc. in Economics, Psychology, and Management, University of Kassel
  • 2016: B.Sc. in Business Psychology, Osnabrück University of Applied Sciences
  • Practical Experiences:
    • Project engineer usability/ UX automotive at ASAP Engineering GmbH
    • Student assistant at the Department of Information Systems, University of Kassel
    • Various study-accompanying internships in the fields of marketing and market research

Awards

  • Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand, Norway
  • Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55) 2022

Review Activities

  • European Conference on Information Systems (ECIS)
  • Hawaii International Conference on System Sciences (HICSS)
  • International Conference on Information Systems (ICIS)

Main Topics for Supervision of Theses

  • Customer Perception of Conversational Agents (Voice Assistants, Chatbots, and Service Robots)
  • Conversational Agents in Recommendation Management
  • Conversational Design of Conversational Agents

Responsibilities

  • Support of our student research assistants

Teaching