Chair of Marketing and Innovation Management

Melanie Schwede, M.Sc.

Academic education

since 10/2020 Research and Teaching Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis The Influence of Privacy Nudges on Users‘ Information Disclosure – An Experimental Study in the Context of a Digital Work Environment
10/2016 - 09/2019 Master of Science in Economics, Psychology and Management at the University of Kassel
Area of concentration: market and competition
Bachelor thesis An Empirical Study on the Perception of Social Support and the Influence of Engagement in Associations, other Organizations and the University
09/2013 - 11/2016 Bachelor of Science in Business Psychology at the Osnabrück University of Applied Sciences
Area of concentration: market psychology and marketing

Professional qualification

06/2020 - 10/2020 Technical University Braunschweig
Seasonal employee at the matriculation office
02/2020 - 04/2020 ASAP Engineering GmbH, Weyhausen
Project engineer usability/ UX automotive
11/2018 - 04/2019 Department of Information Systems, University of Kassel
Student assistant
04/2018 - 08/2018 Ipsos GmbH, Hamburg
Internship in advertising and media research
03/2016 - 05/2016 GfK SE, Nürnberg
Internship in consumer experiences, division consumer panel
07/2011 - 03/2012 avarto distributions GmbH, Herzebrock-Clarholz
Industrial clerk in human resources
08/2008 - 07/2011 Bertelsmann SE & Co. KGaA, Gütersloh
Apprenticeship as an industrial clerk

Awards

  • Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022

Field of Research

  • Customer perception of conversational agents (voice assistants, chatbots, and service robots)
  • Design and perception of smart services (especially recommendation management and persuasive communication of conversational agents)

Review Activities

  • European Conference on Information Systems (ECIS)
  • Hawaii International Conference on System Sciences (HICSS)
  • International Conference on Information Systems (ICIS)

Responsibilities

  • Support of the Student Research Assistants

Teaching