Melanie Schwede, M.Sc.
Academic education
since 10/2020 | Research and Teaching Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen |
Master thesis | The Influence of Privacy Nudges on Users‘ Information Disclosure – An Experimental Study in the Context of a Digital Work Environment |
10/2016 - 09/2019 | Master of Science in Economics, Psychology and Management at the University of Kassel
Area of concentration: market and competition |
Bachelor thesis | An Empirical Study on the Perception of Social Support and the Influence of Engagement in Associations, other Organizations and the University |
09/2013 - 11/2016 | Bachelor of Science in Business Psychology at the Osnabrück University of Applied Sciences
Area of concentration: market psychology and marketing |
Professional qualification
06/2020 - 10/2020 | Technical University Braunschweig Seasonal employee at the matriculation office |
02/2020 - 04/2020 | ASAP Engineering GmbH, Weyhausen Project engineer usability/ UX automotive |
11/2018 - 04/2019 | Department of Information Systems, University of Kassel Student assistant |
04/2018 - 08/2018 | Ipsos GmbH, Hamburg Internship in advertising and media research |
03/2016 - 05/2016 | GfK SE, Nürnberg Internship in consumer experiences, division consumer panel |
07/2011 - 03/2012 | avarto distributions GmbH, Herzebrock-Clarholz Industrial clerk in human resources |
08/2008 - 07/2011 | Bertelsmann SE & Co. KGaA, Gütersloh Apprenticeship as an industrial clerk |
Awards
- Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
Field of Research
- Customer perception of conversational agents (voice assistants, chatbots, and service robots)
- Design and perception of smart services (especially recommendation management and persuasive communication of conversational agents)
Review Activities
- European Conference on Information Systems (ECIS)
- Hawaii International Conference on System Sciences (HICSS)
- International Conference on Information Systems (ICIS)
Responsibilities
- Support of the Student Research Assistants
Teaching
- Recent Developments in Innovation Management
- Innovation Management
- Market Research I
- Market Research II
- Strategic Marketing
- Research project
- Current issues in Innovation Management