Henrietta Batinović, M.Sc.

Academic Education

since 06/2021	Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis	The Effect of Store Ephemerality on Urgency to Buy in the Pop-Up Store Context
10/2018 - 05/2021	Studies of the Master of Science's degree program 'Marketing and E-Business' at Georg-August-University of Goettingen
01/2018 - 05/2018	Study abroad at the University of Kent, Canterbury, GB
Bachelor thesis	Corporate Social Responsibility as a Differentiation Strategy - An Analysis using the Practical Example of Hipp
09/2014 - 05/2018	Studies of the Bachelor of Science's degree program at the Philipps-University of Marburg Focus: Market-oriented Management
Bachelor thesis	Brand Identification Strategies in Social Media
09/2013 - 07/2016	Studies of the Bachelor of Arts degree program in Media Studies at the Philipps-University of Marburg Focus: Film, Television and Digital Media

07/2018 - 09/2018 und 07/2019 - 09/2019	Hotel Porat, Neum, Bosnia & Herzegovina Internship in Hotel Marketing
10/2015 - 03/2016	Marburger Kamerapreis 2016 Project work with focus on Public Relations
03/2015 - 04/2015	Semmel Concerts Entertainment GmbH, Berlin Internship in the Press and Marketing section