Henrietta Batinović, M.Sc.

Short CV

  • Since 2021: Research and Teaching Assistant, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
  • 2021: M.Sc. in Marketing & E-Business, Georg-August-University of Göttingen
  • 2018: B.Sc. in Economics, Philipps-University Marburg
    • Study abroad, University of Kent, Canterbury, GB
  • 2016: B.Sc. In Media Studies, Philipps-University Marburg
  • Practical Experience:
    • Project Work specializing in Public Relations (Camera Award, Marburg)
    • Intern, Press and Marketing Department (Semmel Concerts Entertainment GmbH, Berlin)
    • Intern, Hotel Marketing (Hotel Porat, Neum, Bosnien & Herzegowina)

Review Activities

  • Hawaii International Conference on System Sciences (HICSS)

Main topics for supervision of theses

  • Virtual Influencer Marketing (within the Metaverse)
  • Experiential Marketing (focus on Pop-up Stores)


  • Relaunch of the Faculty of Business and Economics' Online Presence
  • Letters of Reference