Henrietta Batinović, M.Sc.

Academic Education

since 06/2021 Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen

Master thesis

The Effect of Store Ephemerality on Urgency to Buy in the Pop-Up Store Context
10/2018 - 05/2021 Studies of the Master of Science's degree program 'Marketing and E-Business' at Georg-August-University of Goettingen
01/2018 - 05/2018 Study abroad at the University of Kent, Canterbury, GB

Bachelor thesis

Corporate Social Responsibility as a Differentiation Strategy - An Analysis using the Practical Example of Hipp

09/2014 - 05/2018 Studies of the Bachelor of Science's degree program at the Philipps-University of Marburg
Focus: Market-oriented Management

Bachelor thesis

Brand Identification Strategies in Social Media

09/2013 - 07/2016 Studies of the Bachelor of Arts degree program in Media Studies at the Philipps-University of Marburg
Focus: Film, Television and Digital Media

Professional Qualification

07/2018 - 09/2018 und 07/2019 - 09/2019 Hotel Porat, Neum, Bosnia & Herzegovina
Internship in Hotel Marketing
10/2015 - 03/2016 Marburger Kamerapreis 2016
Project work with focus on Public Relations
03/2015 - 04/2015 Semmel Concerts Entertainment GmbH, Berlin
Internship in the Press and Marketing section

Field of Research

  • Experiential Marketing