Henrietta Batinović, M.Sc.
Academic Education
since 06/2021 | Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen |
Master thesis |
The Effect of Store Ephemerality on Urgency to Buy in the Pop-Up Store Context |
10/2018 - 05/2021 | Studies of the Master of Science's degree program 'Marketing and E-Business' at Georg-August-University of Goettingen |
01/2018 - 05/2018 | Study abroad at the University of Kent, Canterbury, GB |
Bachelor thesis |
Corporate Social Responsibility as a Differentiation Strategy - An Analysis using the Practical Example of Hipp |
09/2014 - 05/2018 | Studies of the Bachelor of Science's degree program at the Philipps-University of Marburg Focus: Market-oriented Management |
Bachelor thesis |
Brand Identification Strategies in Social Media |
09/2013 - 07/2016 | Studies of the Bachelor of Arts degree program in Media Studies at the Philipps-University of Marburg Focus: Film, Television and Digital Media |
Professional Qualification
07/2018 - 09/2018 und 07/2019 - 09/2019 | Hotel Porat, Neum, Bosnia & Herzegovina Internship in Hotel Marketing |
10/2015 - 03/2016 | Marburger Kamerapreis 2016 Project work with focus on Public Relations |
03/2015 - 04/2015 | Semmel Concerts Entertainment GmbH, Berlin Internship in the Press and Marketing section |
Field of Research
- Experiential Marketing
- Recent Developments in Innovation Management
- Marketing Performance Management
- Unternehmen und Märkte
- Current Issues in Innovation Management