Marketing and E-Business (MSc)
The primary goal of the Master's Programme in Marketing and E-Business is to familiarise the students with the problems of the interdependencies between the functions and economics of the distribution channel. Based on the knowledge gained in the bachelor's programme, specialised and especially methodical knowledge is deepened and extended.
- Marketing and E-Business
- Master of Science (M.Sc.)
- Standard period of study:
- 4 semesters
- each semester (winter and summer)
- Language of the programme:
- restricted application and admission procedures
Get to know us
The primary goal of the Master's programme in Marketing and E-Business is to familiarise the students with the problems of the interdependencies between the functions and economics of the distribution channel. Based on the knowledge gained in the bachelor's programme, specialised and especially methodical knowledge is deepened and extended.
A coordinated combination of the subjects marketing, distribution and business information systems enables graduates to solve complex tasks that usually cover many economic levels in businesses. They will also be able to answer research questions that are increasingly characterised by the interdependencies between different fields of research.
Sufficient German language skills are required. Good language skills in English are recommended.
Challenging positions in nationally and internationally operating businesses await graduates of the Master's programme in Marketing and E-Business. The application of advanced economic core competencies are deepened in the individual form of the programme, enabling the student to acquire market qualifications that are of great importance in practice. Get to know the different professional fields of our graduates in the alumni portraits (in German).
This enables our graduates to create supply chain management concepts in industry and trade, to further develop distribution channels, to implement multi-channel marketing and market-oriented management information systems, as well as attain managing positions in these areas later on. The degree qualifies the graduates for doctoral studies at universities in Germany or abroad as well as for positions in well-known research institutes.
Related and consecutive/graduate programmes
- Finances, Accounting, and Taxes (MSc) (Double Degree)
- Management (MSc)
- Global Business (MSc) (Double Degree)
- International Economics (MSc) (Double Degree)
- Development Economics (MSc) (Double Degree)
- Business Information Systems (MSc)
The Master's programme in Marketing and E-Business lasts 4 semesters, during which 120 credits must be earned. It is divided into the course phase (1st-3rd semester) and the master's thesis (4th semester). In the master's programme, students gain in-depth knowledge in the business subjects marketing and business information systems/e-business. There are many possibilities to individualise the programme and select a specialisation. The 120 credits required to pass the master's examination are acquired in compulsory, optional compulsory and optional modules as well as the master's thesis.
In the optional compulsory phase, modules are comprised of four 'basic modules' from the areas marketing and e-business (24 credits) and one seminar (for 6 credits). Furthermore, 6 credits have to be completed in the section "quantitative methods" by choosing one of the modules "Market Research I" or "Market Research II".
In the compulsory phase, the project seminar "Projektstudium" (of 18 credits) and the "synergy module" (of 6 credits) must be completed. In the project seminar, students integrate the two major areas marketing and e-business in a course by completing a project or research task that deals with a relevant topic. The "synergy module" focusses on interdependencies between decisions in the above areas. This includes analysing problems that shape the current discussion in both theory and practice.
In terms of electives, 30 credits may be freely selected from the courses offered in the master's programme. Finally, 30 credits are earned by completing a master's thesis that must be presented in a colloquium.
Detailed information about the study programme as well as a detailed listing of the modules/courses offered can be found on the programme website of the Faculty of Business and Economics.
Recommended course of studies
- April 1 to May 15 to commence studies in the winter semester (October)
- October 1 to November 15 to commence studies in the summer semester (April)
- A minimum of six semesters of study culminating in a Bachelor’s degree or an equivalent course of study with a minimum of 180 ECTS credits in the subject of business or a closely related subject.
- Applicants must have completed at least 150 of the 180 ECTS credits at the time of application. Unfortunately, we cannot consider applications that do not meet this requirement.
- German language skills, if German is not your native language
Specialization in 11 Master's programmes
After the Bachelor's degree you can deepen and expand your knowledge in 11 consecutive Master's degree programmes at the faculty. The faculty offers Master's programmes in Business Administration, Economics, Business Information Systems, Business and Human Resource Education, Applied Statistics and History of Global Markets. Some Master programmes even include a double degree programme with renowned universities in Europe, South Africa and China. See in the video (in German) why it is worthwhile to study in Göttingen.
For prospective students
Nika Mozafari, M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Platz der Göttinger Sieben 3
Phone: + 49 (0)551 / 39-28302