Marketing für Lebensmittel und Agrarprodukte

Charlotte Bühner

Charlotte Bühner completed her Bachelor's and Master's degree in Agricultural Sciences from 2015 to 2020 in Göttingen. In her Master's thesis, she evaluated animal welfare and the prospects for success on the market in various outdoor climate housing systems for fattening pigs as part of a project at the Landwirtschaftskammer NRW. After successfully completing her studies, she worked as a research assistant at the LWK NRW in the Fokus Tierwohl network.
Charlotte Bühner's desire to complete her studies with a doctorate led her back to the Georg-August University. Thematically, she switched from pigs to poultry. Since January 2022, she has been working on various issues related to consumer expectations of animal-friendly husbandry systems and the resulting marketing opportunities.

Research focus:

  • Consumer behaviour

    • Consumer expectations of different husbandry systems

      • Marketing opportunities and willingness to pay for products from animal-friendly husbandry systems

        • Research project:

        Legehennen in Mobilställen: Chance oder Risiko für Tierwohl, Markt- und Bürgerakzeptanz? (MobiWohl)
        Mobile barns are spreading dynamically in organic and conventional egg production. Since the economically successful use of mobile houses depends on whether an additional benefit compared to stationary houses can be communicated to consumers, target group-specific marketing strategies are to be developed in the project. Besides the question of egg marketing, the acceptance of mobile barns by the population is a success factor. Therefore, possible conflicts during the construction of barns as well as the assessment of residents regarding the environmental and health effects of mobile barns in the local area will be investigated. The extent to which mobile stables also have a positive effect on animal health has not yet been sufficiently proven. Therefore, it is also the aim of the project to examine the animal welfare levels in different types of mobile housing.The project partners are the Department of Farm Animal Ethology and Animal Husbandry at the University of Kassel-Witzenhausen, and the LLH Hessen. The project is funded by the BMEL.