Leah Lennig, M.Sc.

Academic education

since 09/2022 Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis Engaging Followers on Social Media – Understanding the Role of Attractiveness, Credibility and Parasocial Relationships in Influencer Marketing
10/2019 - 12/2021 Master of Science in Marketing and E-Business, Georg-August-University of Goettingen
Bachelor thesis The Prosperity of a Game - An Analysis of the Gaming Industry
10/2015 - 03/2019 Bachelor of Science in Economics, Johann Wolfgang Goethe-University, Frankfurt/Main

Professional qualification

12/2021 - 08/2022 Dentsu Germany, Frankfurt/Main
Junior Digital Media
09/2021 - 11/2021 Chair of Marketing und Innovation Management, Georg-August-University Göttingen
Student assistant
07/2020 - 08/2021 Chair of Digital Marketing ('Juniorprofessur')
Student assistant
01/2019 - 04/2020 Invesco Ltd.
Working student/Trainee - DACH Marketing
03/2018 - 11/2018 Vacuumschmelze GmbH & Co.KG
Working student - Human Resources Management