Chair of Marketing and Innovation Management

Leah Lennig, M.Sc.

Short CV

  • Seit 2022: Research and Teaching
  • 2021: M.Sc. in Economics, Georg-August-Universtiy of Göttingen
    • Study abroad, University of Wroclaw
  • 2019: B.Sc. in Economices, Goethe-University Frankfurt am Main
  • Practical Experience:
    • Junior Digital Media at Dentsu Germany
    • Student assistant at the Chair of Digital Marketing and the Chair of Marketing and Innovation Management
    • Various study-accompanying internships in the fields of marketing and HR

Awards

  • Best Paper Award in the track "Metaverse" at the AIRSI 2023 - The Metaverse Conference, virtual conference.

Review Activities

  • International Conference on Information Systems (ICIS)

Main topics for supervision of theses

  • Meetings in the Metaverse
  • Avatar Embodiment in the Metaverse

Teaching