In winter termr 2025/2026, a seminar on current developments and the significance of “location policy as a competitive tool” in food retail will be held as part of the bachelor's module “Location and Property Development in Retail”.

Module: B.WIWI-BWL.0074

Lecturer:

Prof. Dr. Rainer P. Lademann

Contact organization:

Office Chair of Marketing and Retail Management

Target group:

Bachelor students in Business Administration, Economics, and related fields (from the 3rd semester onwards)

Course language:

German

Admission requirements:

None

Dates (subject to change):

Start: Friday, 13:00–16:15, Room: Oec. 1.164

Provisional dates: 07.11.2025, 21.11.2025, 05.12.20254, 16.01.2026, (30.01.2026 reservation date)

Registration FlexNow:

01.10.2024 – 08.11.2024

Learning outcomes, core skills:

Based on the competitive conditions in the food retail sector, participants should recognise the importance and control of location policy for competition for consumers. To this end, the location requirements of companies for the different types of businesses they operate and their spatial expansion policy will be examined in depth. The type of business policy in conjunction with the location dynamics of arrivals and departures in securing and expanding market shares will be of particular importance.

Requirements:

Participants are expected to actively participate in the sessions (face-to-face event) and attend a planned practitioner lecture, if it takes place. In addition, based on secondary data and literature sources, a group assignment (10 to 12 pages of text per participant) must be completed, in which the location development in a major German city in the food retail sector is analysed and evaluated. Prior knowledge of retail management and scientific work is advantageous..

Examination:

Successful participants receive 6 credit points.

Recommended references:

Lademann, R. & Kleczka, M., "Marktbeherrschung im Lebensmitteleinzelhandel? Eine wettbewerbsökonomische Analyse der Handelsentwicklung und ihrer Folgen für Lieferanten und Verbraucher", Frankfurt 2023.

Wieland, T., "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten", Mannheim 2015 (Download).

Registration:

The briefing and group allocation will take place in the first session on 07.11.2025. Unexcused absence will be considered a cancellation; available places will be allocated to interested candidates on the waiting list.

Information about the seminar can also be found on eCampus.

---

Downloads

• Formalia for theses / term papers (PDF)

Additional Helpful Materials:

• FAQ on theses and academic writing consultation