2024 AMA Summer Academic Conference in Boston










Denise Pape is standing on a stage in front of a screen and is holding a presentation.








Denise Pape Presents Her Research Findings at the AMA Summer Academic Conference in Boston.
This year´s American Marketing Association (AMA) Summer Conference was themed "Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People." Denise Pape presented her project titled "To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure.