Bachelor theses

General application information

    Application period
  • Summer term: 15 March until 1 April
  • Winter term: 15 September until 1 October
Application prerequisites
  • A successfully completed research seminar at the faculty
  • At least one elective course in business informatics or marketing
  • "Application Form to Begin the Thesis Paper" must be ready and presented at the kick-off date (available from the Examination Office)
Required application documents
  • Current grade excerpt from FlexNow
  • Filled application form (the application period has expired, next activation on 15 September 2020)
Further note
  • All bachelor theses must be written in English

If you are interested in a bachelor thesis at the chair and fulfill all application requirements, please fill the application form and send your FlexNow grade sheet within the application period via e-mail to Prof. Dr. Trenz (trenz@uni‑

Process for a bachelor thesis

A typical bachelor thesis process follows the following steps (dates refer to the current application period):


Exemplary bachelor theses topics from previous semesters

  • Central topic area for summer term 2020: Working on Digital Platforms
  • Platformization of Established Business Models: A Case Study of Firm X
  • Entry Strategies for Platform-based Markets in the Age of Digitization
  • How Boredom Drives Behavior – A Synthesis of Existing Knowledge about the Effects of Boredom on Technology Use
  • Digital Labour in the Gig-Economy: Working Conditions and Worker Motivation in the Microtask Crowdsourcing Environment of Firm Y
  • Digitization in the Food Retailing Industry – Analyzing the Strategic Moves of Firm Z
Do you have your own idea for a bachelor thesis in the research area of the chair? Please do not hesitate to contact us!