Dr. Christina Hänel

Academic education

12/2018 Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen.
Subject: "The Dark Side of Service Management: New Insights into Negative Customer Responses to Service Divestment”
02/2013 - 12/2018 PhD student at the Chair of Marketing and Innovation Management, Georg-August-Universität Göttingen
Diploma thesis Handling Customer Divestment - Leveraging Customer Disengagement after Firm-Initiated Divestment
04/2004 - 12/2011 Studies of the economic sciences at the University of Mannheim
Focus: Marketing, Operation Management Elective: Physical Engineering
09/2006 - 12/2006 Study abroad at the Bordeaux Business School (France)
11/2003 - 04/2004 Study visit at the Gordonstoun School (Scotland)
02/2001 - 08/2001 Study visit Reno High School (USA)

Professional qualification
Since 08/2010 SIBACARE GmbH & Co.KG, Heidelberg
Member of the Management Board since company foundation
01/2010 - 06/2010 TRUMPF Werkzeugmaschinen GmbH & Co.KG, Ditzingen
Internship in Marketing Intelligence
08/2009 Social Enterprise for Economic Development, Bandung (Indonesia)
Participation in the development program of the Asia Research Centre at the University of St. Gallen
02/2009 - 07/2009 Roche Diagnostics, Mannheim
Project: Empirical analysis of the impact of a new product and advertising campaign (applying SPSS)
09/2008 - 01/2009 European Center for Aviation Development, Darmstadt
Project for the German Air Traffic Control (applying System Dynamics)
05/2007-09/2007 Daimler Chrysler AG, Germersheim
Internship in Lean Management Consulting
01/2007 - 03/2007 Leroy Somer, Emerson Industrial Automation, Angoulême (France)
Internship in Strategic Marketing
08/2005 - 10/2005 Human Development Foundation, Bangkok (Thailand)
Voluntary work
09/2003 - 10/2003 HM Systemberatung und Finanzkonzepte, Neckargemünd
Internship as Management Assistant

Publications in Refereed Journals
Publications in Refereed Proceedings
  • A Painful Break or a Never Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge, in: AMA Summer Marketing Academic Conference Proceedings, Atlanta, USA, 2016 (with M. Hammerschmidt, H. Wetzel)