Dr. Christina Hänel
Academic education| 12/2018 | Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen. Subject: "The Dark Side of Service Management: New Insights into Negative Customer Responses to Service Divestment” |
| 02/2013 - 12/2018 | PhD student at the Chair of Marketing and Innovation Management, Georg-August-Universität Göttingen |
| Diploma thesis | Handling Customer Divestment - Leveraging Customer Disengagement after Firm-Initiated Divestment |
| 04/2004 - 12/2011 | Studies of the economic sciences at the University of Mannheim Focus: Marketing, Operation Management Elective: Physical Engineering |
| 09/2006 - 12/2006 | Study abroad at the Bordeaux Business School (France) |
| 11/2003 - 04/2004 | Study visit at the Gordonstoun School (Scotland) |
| 02/2001 - 08/2001 | Study visit Reno High School (USA) |
Professional qualification
| Since 08/2010 | SIBACARE GmbH & Co.KG, Heidelberg Member of the Management Board since company foundation |
| 01/2010 - 06/2010 | TRUMPF Werkzeugmaschinen GmbH & Co.KG, Ditzingen Internship in Marketing Intelligence |
| 08/2009 | Social Enterprise for Economic Development, Bandung (Indonesia) Participation in the development program of the Asia Research Centre at the University of St. Gallen |
| 02/2009 - 07/2009 | Roche Diagnostics, Mannheim Project: Empirical analysis of the impact of a new product and advertising campaign (applying SPSS) |
| 09/2008 - 01/2009 | European Center for Aviation Development, Darmstadt Project for the German Air Traffic Control (applying System Dynamics) |
| 05/2007-09/2007 | Daimler Chrysler AG, Germersheim Internship in Lean Management Consulting |
| 01/2007 - 03/2007 | Leroy Somer, Emerson Industrial Automation, Angoulême (France) Internship in Strategic Marketing |
| 08/2005 - 10/2005 | Human Development Foundation, Bangkok (Thailand) Voluntary work |
| 09/2003 - 10/2003 | HM Systemberatung und Finanzkonzepte, Neckargemünd Internship as Management Assistant |
Publications in Refereed Journals
- The perils of service divestment initiatives: When and why customers seek revenge and how it can be attenuated, in: Journal of Service Research, Vol. 22 (3), p. 301-322, 2019 (with M. Hammerschmidt, H. Wetzel), Impact Factor: 6,0382
- A Painful Break or a Never Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge, in: AMA Summer Marketing Academic Conference Proceedings, Atlanta, USA, 2016 (with M. Hammerschmidt, H. Wetzel)