Dr. Tobias Wolf

Academic education

11/2020	Doctorate in Marketing (Dr. rer. pol.), Georg-August-Universität Göttingen Subject: "Two Sides of the Same Coin? Insights on Motivational Information Systems and Goal Achievement From a User and Firm Perspective"
11/2016 - 03/2021	Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis	Referral Reward Programs and Recommendation Likelihood
04/2014 - 10/2016	Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
Bachelor thesis	The Sunk Cost Fallacy - Do I only act, because I have been asked to do so?
09/2010 - 02/2014	Studies of the Bachelor of Science's degree program 'Business Psychology' at the Harz University of Applied Sciences, Wernigerode Focus: Advertising and Consumer Psychology, Market Research, Consumer Goods Marketing, Coaching
03/2012 - 08/2012	Study abroad at the Mahidol University International College, Thailand

10/2015 - 03/2016	Facit Media Efficiency GmbH & Co. KG / Serviceplan Group, München Internship in neuromarketing and market research
08/2014 - 03/2016	Chair of Marketing and Innovation Management, Prof. Maik Hammerschmidt, Georg-August-University of Goettingen Student assistant
09/2013 - 12/2013	Chair of Micro Sociology and Social Psychology, Prof. Herbert Bless, University of Mannheim Research intern
09/2012 - 08/2013	Harz University of Applied Sciences, Department Business Studies, Wernigerode Student assistant and tutor in the fields of methodology and statistics
02/2008 - 08/2010	print supplies Sven Väth, Aschaffenburg Network and system administration
12/2005 - 02/2008	print supplies Sven Väth, Aschaffenburg Trainee IT-system merchant

Publications in Refereed Journals

Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, in: International Journal of Research in Marketing, Vol. 38, No. 2, p. 472-491, 2021 (with M. Hammerschmidt, S. Jahn, W. Weiger), Impact Factor: 3,32
Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, in: Journal of Business Research, Vol. 106, No. 1, p. 353-364, 2020 (with M. Hammerschmidt, W. Weiger) Impact Factor: 4,874

Publications in Refereed Proceedings

Green Gamification : How Gamified Information Presentation Affects Pro-Environmental Behavior, in: GamiFIN 2020 Conference Proceedings, Online Conference, p. 82-91, 2020
Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 40, 2019
Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (with M. Hammerschmidt, W. Weiger)
Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (with M. Hammerschmidt, W. Weiger)

Green Gamification : How Gamified Information Presentation Affects Pro-Environmental Behavior, 4th International GamiFIN Conference, Online Conference, 04/02/2020
Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value, 40th International Conference on Information Systems (ICIS), Munich, Germany, 12/17/2019
Gamified Services: How Gameful Experiences Drive Customer Commitment, 2nd International GamiFIN Conference, Pori, Finland, 05/22/2018
Gamified Digital Products: How Gameful Experiences Drive Continued Service Usage, 3. Digital-Marketing-Konferenz, Passau, Germany, 03/16/2018
Game on! How Gamification Fosters Personal Goal Achievement, 22. Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie, Wernigerode, Germany, 03/09/2018
Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage, 51st Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 01/06/2018