Research Project (M.Sc.)

General information

Type of course
Seminar
Term Every summer term
Credits 18 ECTS
Module M.WIWI-BWL.0059
Courses of study
Master of Science in Business Information Systems
Master of Science in Marketing and E-Business
Master of Science Global Business
Others upon request
Course language German
Examination Presentation (approx. 30 minutes) with a joint research report (max. 15 pages per participant in a group)
Instructor Prof. Dr. Manuel Trenz

Application

  • Application period: February 8th until April 1, 2021 (noon)
  • Ideally, complete project teams submit their preferred topic directly by e-mail to Laura Schulze (laura.schulze@uni‑goettingen.de) for a binding application (please also separately send your respective CV and current grade overview from FlexNow)
  • Individuals can express interest and will be assigned to incomplete teams

Prerequisites

  • Students of the Master in Business Information Systems: none
  • Students of the Master in Marketing und E-Business: Market Research I (M.WIWI-BWL.0079) or Market Research II (M.WIWI-BWL.0080)

Course content

  • Literature review, hypotheses development, data collection, and hypotheses testing
  • Practice using scientific methods, in particular data collection and evaluation (multivariate analysis methods), or the creation of software prototypes
  • Interim presentation and regular discussion of milestones

Topics in summer term 2021

  • The topics offered in summer term 2021 are available on the German version of our website.

Concrete steps

  • Presentation of the topic and relevant milestones
  • Problem definition
  • Identification and presentation of the methods used in problem solving
  • Information analysis (preparation, analysis and summarizing information for decision-making) or the development of a prototype
  • Final presentation
  • Compilation of a comprehensive research report including documentation of the steps taken

Exemplary topics of other chairs from previous semesters

  • Gamification of Digital Services
  • Influence of a Shopping Center App on Shopping Experience (in collaboration with industry partners)
  • The Effect of Interactive Product Presentation Tools on Return Behavior
  • An Analysis of the Need for a new Göttingen Parking Garage
  • Success Factors of the Göttingen University Canteen

Further information can be found in UniVZ.

Contacts

University of Göttingen
Chair of Interorganizational Information Systems

Prof. Dr. Manuel Trenz
Platz d. Göttinger Sieben 5
37073 Göttingen
Germany

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