Research Project (M.Sc.)

! Please note that this course is only available in German !

General information

Type of course
Seminar
Term Every summer term
Credits 18 ECTS
Module M.WIWI-BWL.0059
Courses of study
Master of Science in Business Information Systems
Master of Science in Marketing and E-Business
Master of Science Global Business
Others upon request
Course language German
Examination Presentation (approx. 30 minutes) with a joint research report (max. 15 pages per participant in a group)
Instructor Prof. Dr. Manuel Trenz

Application

  • Application period: 13.03.2024 bis 01.04.2024, 12:00 Uhr
  • Application via online form on the pages of the MEB Masters Programs
  • Announcement of the topic assigned: until April 4th 2023
  • Application Flexnow: tba

Prerequisites

  • Students of the Master in Business Information Systems: none
  • Students of the Master in Marketing und E-Business: Market Research I (M.WIWI-BWL.0079) or Market Research II (M.WIWI-BWL.0080)

Course content

  • Literature review, hypotheses development, data collection, and hypotheses testing
  • Practice using scientific methods, in particular data collection and evaluation (multivariate analysis methods), or the creation of software prototypes
  • Interim presentation and regular discussion of milestones

Topics in summer term 2023

  • The topics offered in summer term 2023 are available on the German version of our website.

Procedure

  • Presentation of the topic and relevant milestones
  • Problem definition
  • Identification and presentation of the methods used in problem solving
  • Information analysis (preparation, analysis and summarizing information for decision-making) or the development of a prototype
  • Final presentation
  • Compilation of a comprehensive research report including documentation of the steps taken

Topics from previous semesters

  • Geodiscovery through Gamification
  • Customer service via WhatsApp
  • Artificial Intelligence & Business Models in the Healthcare Industry
  • Digitalization in the health care sector

Further information on the course can be found here.