Master theses

General application information

    Application period
  • Summer term: 15 March until 1 April
  • Winter term: 15 September until 1 October
Application prerequisites
  • A successfully completed research seminar at the faculty
  • At least one elective course in business informatics or marketing
  • "Application Form to Begin the Thesis Paper" must be ready and presented at the kick-off date (available from the Examination Office)
Required application documents
  • Current grade excerpt from FlexNow
  • Filled application form (the application period has expired, next activation on 15 September 2020)
Further notes
  • All master theses must be written in English
  • If you would like to use a practical cooperation in the context of the master thesis: Please contact us at an early stage before you apply!

If you are interested in a master thesis at the chair and fulfill all application requirements, please fill the application form and send your FlexNow grade sheet within the application period via e-mail to Prof. Dr. Trenz (trenz@uni‑

Process for a master thesis

A typical master thesis process follows the following steps (dates refer to the current application period):


Exemplary master theses topics from previous semesters

  • How Can the Implementation of Mobile Instant Messaging Strengthen Customer Relationships with Retail Stores? (Method: Field Experiment)
  • The Nature of Trust in Artificial Intelligence (Method: Conceptual and Survey)
  • Mobile Focus within a Multichannel Platform – Strategies for a Successful Customer Shift towards Mobile Channels (Method: Field Experiment)
  • Story of a Breakup: Why Users Decide to Quit a Social Media Platform (Method: Interviews and Survey)
  • The Role of Privacy and Habit in Information Systems Continuance (Method: Online Experiment)
  • Multichannel Commerce in the Grocery Sector (Method: Conjoint Experiment)
Do you have your own idea for a master thesis in the research area of the chair? Please do not hesitate to contact us!