Melanie Schwede, M.Sc.
Short CV
- Since 2020: Research and Teaching Assistant, Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
- 2019: M.Sc. in Economics, Psychology, and Management, University of Kassel
- 2016: B.Sc. in Business Psychology, Osnabrück University of Applied Sciences
- Practical Experiences:
- Project engineer usability/ UX automotive at ASAP Engineering GmbH
- Student assistant at the Department of Information Systems, University of Kassel
- Various study-accompanying internships in the fields of marketing and market research
Awards
- Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand, Norway
- Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55) 2022
Review Activities
- European Conference on Information Systems (ECIS)
- Hawaii International Conference on System Sciences (HICSS)
- International Conference on Information Systems (ICIS)
Main Topics for Supervision of Theses
- Customer Perception of Conversational Agents (Voice Assistants, Chatbots, and Service Robots)
- Conversational Agents in Recommendation Management
- Conversational Design of Conversational Agents
Responsibilities
- Support of our student research assistants
Teaching
- Innovation Management
- Strategic Marketing
- Research project
- Market Research I
- Market Research II
- Recent Developments in Innovation Management
- Current issues in Innovation Management