Marketing für Lebensmittel und Agrarprodukte

Working group: Consumer behaviour

The working group of consumer behaviour facilitates research focussing on animal welfare, pasture milk, labelling, direct food marketing, marketing of equestrian sports, neuro marketing and


Working group: Food chain

The working group of food chain management facilitates empirical and interdisciplinary research of all aspects involved in the value chain of food products.
The focus lies on the analysis of obstacles of change which might be individual- or socio-psychological as well as organisational-structural in nature. At the moment, the working groups focusses on


Working group: AgriCareerNet

The „Network for Careers in Agriculture – AgriCareerNet“ is a collaboration of the faculty of agriculture of the University of Goettingen and the faculty of agriculture and landscape architecture of the University of applied sciences of Osnabrueck. In a joint effort, we develop practice-oriented science-based training courses specifically designed for the agricultural and food economics sector.