Prof. Dr. Maik Hammerschmidt
Maik Hammerschmidt (Ph.D., University of Mannheim) is Professor of Marketing and Chair in Marketing and Innovation Management at the University of Goettingen, Germany. He is Head of the Department of Business Administration and Vice Chairman of the Central Committee for Teaching and Learning. His research focuses on improving the financial performance of strategies in the areas of services marketing, multichannel management, social media marketing and stakeholder management. He is among the Top 100 Business Researchers in German-speaking countries (out of 3346 researchers) published by magazine WirtschaftsWoche. He further belongs to the "75 Influential Marketing Professors to Follow" according to a current Ranking published by LinkedIn.
He has edited four books on marketing performance and publishes in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Service Research. In addition, he regularly presents his research at conferences of the American Marketing Association, the Marketing Science Institute, the European Marketing Academy, and the Academy of Marketing Science. He has received several research awards, including an Overall Best Paper Award of the American Marketing Association and The Sheth Foundation. Recently he was Finalist for the Sport Marketing Paper of the Year Award of the American Marketing Association.
He serves as editorial advisory board member of Management & Sustainability: An Arab Review, editorial board member of Sustainability and as Associate Editor of the Information Conference on Business Informatics.
Besides his research activities, he is a dedicated educator and trainer. He teaches a wide range of audiences, varying from Bachelor's to Master's students, doctoral students and business executives. His teaching areas cover marketing performance measurement, strategic marketing, innovation management, innovative business models in marketing, and advanced marketing research methods.
Academic Positions
Since 2022 |
Head of the Retail Logistics & Innovation Lab, Goettingen |
Since 2020 |
Member of the Jury for the Ideas Competition for Students, Georg-August-University Goettingen, Germany |
Since 2019 |
Vice Chairman of the Economic Sciences Examination Committees, Georg-August-University Goettingen, Germany |
Since 2019 |
Head of the Department of Business Administration, Georg-August-University Goettingen, Germany |
Since 2017 |
Vice Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen, Germany |
Since 2015 |
Executive Director of Department of Business Administration, Georg-August-University Goettingen, Germany |
Since 2014 |
Member of the Study Quality Commission, Georg-August-University Goettingen, Germany |
Since 2012 |
Member of the Central Committee for Teaching and Learning and of the Central Committee for Teaching and Learning Plus, Georg-August-University Goettingen, Germany |
Since 2012 |
Member of the SAP Business Transformation Academy |
Since 2010 |
Professor of Marketing and Chair of the Marketing and Innovation Management Department, Georg-August-University of Goettingen, Germany |
2009 |
Visiting Researcher, The Pennsylvania State University, Smeal College of Business, State College, USA |
2009 |
Visiting Researcher, Eindhoven University of Technology, Department of Innovation Technology Entrepreneurship & Marketing, Eindhoven, The Netherlands |
2005 - 2010 |
Assistant Professor of Marketing, University of Mannheim, Germany |
2003 - 2006 |
Research project "Consumer Sophistication und Consumption Efficiency" (granted by German Research Foundation) |
2001 - 2003 |
Research project "Strategies of Small and Medium Size Suppliers on Electronic Markets" (granted by Stiftung Industrieforschung, Koeln, Germany). |
2000 - 2002 |
Visiting Lecturer for Industrial Marketing, Cooperative State University, Mannheim, Germany |
2000 |
Visiting Lecturer for Service Marketing, Federal University of Applied Administrative Sciences, Mannheim, Germany |
1999 - 2005 |
Research Assistant, Marketing Department, Business School, University of Mannheim, Germany |
Academic Education
2011 |
Post-Doctorate (Habilitation) in Business Administration, University of Mannheim, Germany; Subject: "A Comprehensive Perspective on Marketing Performance Measurement: Linking Marketing Actions to Customer-Based and Financial Outcomes" |
2005 |
Doctorate in Marketing (Ph.D.), University of Mannheim, Germany, summa cum laude, Subject: "Efficiency Analysis in Marketing - A Production Economic Approach Based on Frontier Functions" |
1993 - 1998 |
M.B.A., University of Mannheim, Germany; Focus: Marketing, International Management, and Psychology |
1993 |
Oxford Brookes University, Business School, Oxford, UK |
Industry Experience
2002 - 2010 |
Senior Consultant, Wissenschaftliche Unternehmensberatung (WUB), Heddesheim, Germany |
1997 - 1998 |
Wilhelm Gienger GmbH Customer Satisfaction Surveys, Development of a Customer Satisfaction Program |
1995 |
Assistant Product Manager, Henkel AG, Duesseldorf, Germany |
1994 - 1998 |
Consultant, INTEGRA, Mannheim, Germany |
Awards
- Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
- Finalist, Sport Marketing Paper of the Year Award der American Marketing Association, 2019
- Sheth Foundation Best Paper Award, 2019
- Best Paper Award in Track "Metrics for Making Marketing Matter", Winter AMA Conference, 2017.
- Best Paper Award in Track "Sales, CRM, and Business to Business", AMA Winter Marketing Educators' Conference, 2011.
- Best Paper Award in Track "Inter-Organizational Issues in Marketing", AMA Summer Marketing Educators' Conference, 2010.
- Overall Best Paper Award, "Exploring the Brand Productivity Gap", AMA Winter Marketing Educators' Conference, 2010.
- Best Paper Award in Track "Brand Marketing and Communication", AMA Winter Marketing Educators' Conference, 2010.
- Best Paper Award, "Turning Failures into Opportunities for Value Creation", The Sheth Foundation, 2007
- Disseration Award, Marketing Foundation, 2006
- Dissertation Research Grant, VG Wort, 2005
Fields of research
- Marketing Performance
- Service Innovations
- Online-Marketing and Social Media
- Corporate Social Responsibility
External Activities
- Editorial Advisory Board Member, "Management & Sustainability: An Arab Review"
- Advisory Board Member, Research and Doctoral Studies Deanship, HBMSU, Dubai, United Arab Emirates
- Reviewer, Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA), Quality Center Siegen
- Expert Reviewer, German Research Foundation (DFG)
- Editorial Board Mitglied, "Sustainability"
- Associate Editor, Information Conference on Business Informatics
- Member of the Gamification Research Network (GARNET)
- Advisory Board member of Enactus Germany
- Blue-ribbon panel member for the Innovation Award of Lower Saxony
- Track Chair for the Marketing Performance Track, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, 2014
- Track Chair for the Services Marketing Track, 2012 AMA Summer Marketing Educators' Conference, Chicago
- Track Chair for the Health Economics Track, Annual Meeting of the International Network for Economic Research, Mannheim, 2000
- Review Board Member, Management Decision
- Board of Science Member, Convention Camp on Social Business and Media Future, Hanover
Ad hoc Reviewer
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
- Journal of Retailing
- European Journal of Operational Research
- Journal of Interactive Marketing
- Journal of Service Research
- Journal of Retailing and Consumer Services
- Journal of Business Economics
- Journal of Research and Management
- Schmalenbach Business Review
Memberships
- American Marketing Association (AMA)
- INFORMS Society for Marketing Science (ISMS)
- European Marketing Academy (EMAC)
- German Classification Society (GfKl)
- International Network for Economic Research (INFER)