Prof. Dr. Maik Hammerschmidt

Maik Hammerschmidt (Ph.D., University of Mannheim) is Professor of Marketing and Chair in Marketing and Innovation Management at the University of Goettingen, Germany. He is Head of the Department of Business Administration and Vice Chairman of the Central Committee for Teaching and Learning. His research focuses on improving the financial performance of strategies in the areas of services marketing, multichannel management, social media marketing and stakeholder management. He is among the Top 100 Business Researchers in German-speaking countries (out of 3346 researchers) published by magazine WirtschaftsWoche. He further belongs to the "75 Influential Marketing Professors to Follow" according to a current Ranking published by LinkedIn.

He has edited four books on marketing performance and publishes in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Service Research. In addition, he regularly presents his research at conferences of the American Marketing Association, the Marketing Science Institute, the European Marketing Academy, and the Academy of Marketing Science. He has received several research awards, including an Overall Best Paper Award of the American Marketing Association and The Sheth Foundation. Recently he was Finalist for the Sport Marketing Paper of the Year Award of the American Marketing Association.

He serves as editorial board member of the journal Sustainability and as Associate Editor of the Information Conference on Business Informatics.

Besides his research activities, he is a dedicated educator and trainer. He teaches a wide range of audiences, varying from Bachelor's to Master's students, doctoral students and business executives. His teaching areas cover marketing performance measurement, strategic marketing, innovation management, innovative business models in marketing, and advanced marketing research methods.



Academic Positions

Since 2020

Member of the Jury for the Ideas Competition for Students, Georg-August-University Goettingen, Germany

Since 2019

Vice Chairman of the Economic Sciences Examination Committees, Georg-August-University Goettingen, Germany

Since 2019

Head of the Department of Business Administration, Georg-August-University Goettingen, Germany

Since 2017

Vice Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen, Germany

Since 2015

Executive Director of Department of Business Administration, Georg-August-University Goettingen, Germany

Since 2014

Member of the Study Quality Commission, Georg-August-University Goettingen, Germany

Since 2012

Member of the Central Committee for Teaching and Learning and of the Central Committee for Teaching and Learning Plus, Georg-August-University Goettingen, Germany

Since 2012

Member of the SAP Business Transformation Academy

Since 2010

Professor of Marketing and Chair of the Marketing and Innovation Management Department, Georg-August-University of Goettingen, Germany

2009

Visiting Researcher, The Pennsylvania State University, Smeal College of Business, State College, USA

2009

Visiting Researcher, Eindhoven University of Technology, Department of Innovation Technology Entrepreneurship & Marketing, Eindhoven, The Netherlands

2005 - 2010

Assistant Professor of Marketing, University of Mannheim, Germany

2003 - 2006

Research project "Consumer Sophistication und Consumption Efficiency" (granted by German Research Foundation)

2001 - 2003

Research project "Strategies of Small and Medium Size Suppliers on Electronic Markets" (granted by Stiftung Industrieforschung, Koeln, Germany).

2000 - 2002

Visiting Lecturer for Industrial Marketing, Cooperative State University, Mannheim, Germany

2000

Visiting Lecturer for Service Marketing, Federal University of Applied Administrative Sciences, Mannheim, Germany

1999 - 2005

Research Assistant, Marketing Department, Business School, University of Mannheim, Germany


Academic Education

2011

Post-Doctorate (Habilitation) in Business Administration, University of Mannheim, Germany; Subject: "A Comprehensive Perspective on Marketing Performance Measurement: Linking Marketing Actions to Customer-Based and Financial Outcomes"

2005

Doctorate in Marketing (Ph.D.), University of Mannheim, Germany, summa cum laude,
Subject: "Efficiency Analysis in Marketing - A Production Economic Approach Based on Frontier Functions"

1993 - 1998

M.B.A., University of Mannheim, Germany; Focus: Marketing, International Management, and Psychology

1993

Oxford Brookes University, Business School, Oxford, UK


Industry Experience

2002 - 2010

Senior Consultant, Wissenschaftliche Unternehmensberatung (WUB), Heddesheim, Germany

1997 - 1998

Wilhelm Gienger GmbH
Customer Satisfaction Surveys, Development of a Customer Satisfaction Program

1995

Assistant Product Manager, Henkel AG, Duesseldorf, Germany

1994 - 1998

Consultant, INTEGRA, Mannheim, Germany


Awards

  • Finalist, Sport Marketing Paper of the Year Award der American Marketing Association, 2019
  • Sheth Foundation Best Paper Award, 2019
  • Best Paper Award in Track "Metrics for Making Marketing Matter", Winter AMA Conference, 2017.
  • Best Paper Award in Track "Sales, CRM, and Business to Business", AMA Winter Marketing Educators' Conference, 2011.
  • Best Paper Award in Track "Inter-Organizational Issues in Marketing", AMA Summer Marketing Educators' Conference, 2010.
  • Overall Best Paper Award, "Exploring the Brand Productivity Gap", AMA Winter Marketing Educators' Conference, 2010.
  • Best Paper Award in Track "Brand Marketing and Communication", AMA Winter Marketing Educators' Conference, 2010.
  • Best Paper Award, "Turning Failures into Opportunities for Value Creation", The Sheth Foundation, 2007
  • Disseration Award, Marketing Foundation, 2006
  • Dissertation Research Grant, VG Wort, 2005


Fields of research

  • Marketing Performance
  • Service Innovations
  • Online-Marketing and Social Media
  • Corporate Social Responsibility


External Activities

  • Advisory Board Member, Research and Doctoral Studies Deanship, HBMSU, Dubai, United Arab Emirates
  • Reviewer, Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA), Quality Center Siegen
  • Expert Reviewer, German Research Foundation (DFG)
  • Editorial Board Mitglied, "Sustainability"
  • Associate Editor, Information Conference on Business Informatics
  • Member of the Gamification Research Network (GARNET)
  • Advisory Board member of Enactus Germany
  • Blue-ribbon panel member for the Innovation Award of Lower Saxony
  • Track Chair for the Marketing Performance Track, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, 2014
  • Track Chair for the Services Marketing Track, 2012 AMA Summer Marketing Educators' Conference, Chicago
  • Track Chair for the Health Economics Track, Annual Meeting of the International Network for Economic Research, Mannheim, 2000
  • Review Board Member, Management Decision
  • Board of Science Member, Convention Camp on Social Business and Media Future, Hanover


Ad hoc Reviewer

  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • European Journal of Operational Research
  • Journal of Interactive Marketing
  • Journal of Service Research
  • Journal of Retailing and Consumer Services
  • Journal of Business Economics
  • Journal of Research and Management
  • Schmalenbach Business Review


Memberships

  • American Marketing Association (AMA)
  • INFORMS Society for Marketing Science (ISMS)
  • European Marketing Academy (EMAC)
  • German Classification Society (GfKl)
  • International Network for Economic Research (INFER)