Faculty of Business and Economics

Faculty of Business and Economics

Trust me, I’m a chatbot

Grafische Darstellung eines Handys und eines Chatbots (206px)

More and more companies are using chatbots in customer services. Due to advances in artificial intelligence and natural language processing, chatbots are often indistinguishable from humans when it comes to communication. But should companies let their customers know that they are communicating with machines and not with humans? Researchers of the Chair of Marketing and Innovation Management investigated. Their research found that consumers tend to react negatively when they learn that the person they are talking to is, in fact, a chatbot. However, if the chatbot makes mistakes and cannot solve a customer’s problem, the disclosure triggers a positive reaction. The results of the study were published in the Journal of Service Management.

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Teaching in the winter semester 2021/22

Studierende Gruppe vor Oec Juni 2016 206px

We are planning the upcoming winter semester with as much face-to-face teaching as possible. Courses such as seminars, tutorials and exercises, for example, we are going to offer on campus. Lectures and larger exercises will in many cases be conducted in hybrid form, i.e. face-to-face teaching will additionally be streamed live. Of course, the faculty and university will continue to constantly monitor the infection situation and vaccination progress. We can assure you that we are prepared for all situations, so that you will be able to complete your studies properly in the coming semester in any case.

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Contacts

Georg-August-Universität Göttingen
Faculty of Business and Economcis
Platz der Göttinger Sieben 3
37073 Göttingen
Tel. 0551 39-27190
dekanat@wiwi.uni-goettingen.de Website

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