Research Project (Winter term)

Modul M.WIWI-BWL.0059


  • Prof. Dr. Yasemin Boztuğ (Chair of Marketing and Consumer Behavior)
  • Prof. Dr. Maik Hammerschmidt (Chair of Marketing and Innovation Management)

Contact person:

Module for the following Master's degree programmes:

  • Marketing and E-Business (M.Sc.)
  • Finance, Accounting and Taxes (M.Sc.)
  • Management (M.Sc.)
  • Global Business (M.Sc.)
  • Taxation (M.Sc.)
  • Business Information Systems (M.Sc.)
  • Business and Human Resource Education (M.Ed.)
  • Business Education and Human Resource Development (M.Sc.)
  • Development Economics (M.Sc.)
  • International Economics (M.Sc.)
  • History of Global Markets (M.A.)
  • Applied Statistics (M.Sc.)
  • Applied Computer Science (M.Sc.)

Number of participants:
Limited to a max. of 30 participants.
Admission requirements:
Due to the limited number of participants admissible, each student is required to fill out the online form at the bottom of this website. This will be activated in due course. Moreover, we require each student to have successfully completed either “Market Research I” or “Market Research II” at the time of filling out the respective online formular at the bottom of this website. Finally, we highly recommend each participant to participate in the following course: The topics of this course will not explicitly be covered in the project seminar at the Marketing Chairs of the Department of Marketing and E-Business, yet they constitute relevant prerequesites for successful completion of the course.
Learning outcome / core skills:
The students will learn not only how to analyze a complex topic using scientific methods, but also how to document, present and discuss their findings. By providing an independent contribution to a complex research project, students should successfully link theory and practice, whilst acquiring additional social skills through group work.
  • Literature research, creation of causal relationship hypotheses, data collection and testing of hypotheses
  • Practice using scientific methods, in particular data collection and evaluation (multivariate analysis methods) or the creation of software prototypes
  • Regular presentation and discussion of the intermediate steps with supervisors
Concrete steps:
  • Presentation of the topic and relevant milestones
  • Problem definition
  • Identification and presentation of the methods used in problem solving
  • Information analysis (preparation, analysis and summarizing information for decision-making) or the development of a prototype
  • Final presentation
  • Compilation of a comprehensive research report including documentation of the steps taken
Sample topics from previous semesters:
  • Gamification of Digital Services
  • Influence of a Shopping Center App on Shopping Experience (in collaboration with industry partners)
  • The Effect of Interactive Product Presentation Tools on Return Behavior
  • An Analysis of the Need for a new Göttingen Parking Garage
  • Success Factors of the Göttingen University Canteen

Presentation (approx. 30 minutes) and a joint research report (max. 15 pages per participant in a group)

Examination requirements:
Scientific examination within small groups of a specified current issue in marketing and information management, reporting the results as part of a group presentation (approx. 30 minutes) and written documentation in the form of a joint research report (maximum 15 pages per participant in a group). The regular participation of all group members is expected.
Information event for the project seminar in the winter term 2023/24:
In the information event, the topics will be presented as well as the opportunity to ask organizational questions.

The information event will take place on Friday, Sept. 22nd 2023, 10:00 a.m. via BigBlueButton

After the event, the slides of the information event will be available for download. Please be aware that you must be within the network of the University of Goettingen in order to be able to download the files. Nevertheless, we recommend that all interested parties attend the information event.

Registration and further dates:

  • Information event (all chairs): Friday, Sept. 22nd 2023, 10:00 a.m. BigBlueButton
  • Registration by online-form: 22.09.2023 - 04.10.2023
  • Announcement of the topic allocation: until 06.10.2023 expected
  • Registration in FlexNow: 06.10.2023 - 31.10.2023
  • Group-internal kick-off:
    • Prof. Dr. Yasemin Boztuğ / Dr. Gesa Stremmel / Ahmet Samet Ergün.: 17.10.2023, 4:00 - 6:00 p.m., room: tba
    • Prof. Dr. Yasemin Boztuğ / Fernanda Carneiro-Otto: 16.10.2023, 2:00 - 4:00 p.m., room: tba
    • Prof. Dr. Maik Hammerschmidt / Katharina Berendes / Melanie Schwede: 17.10.2023, 10:00 - 12:00 a.m., room: Oec. 1.162
    • Prof. Dr. Maik Hammerschmidt / Leah Lennig: 17.10.2023, 10:00 - 12:00 a.m., room: VG 1.104