Teaching
Department Marketing and E-Business


BACHELOR THESES

Bachelor Theses


COURSE OFFERINGS

BACHELOR COURSES

Type WiTe 20/21 SuTe 21 WiTe 21/22SuTe 22WiTe 22/23
Chair of Marketing and Consumer Behavior
Grundlagen der Marktforschung
L
Grundlagen der Marktforschung L
International Marketing
L
International Marketing L
Consumer Behavior
L
Consumer Behavior L
Selected Questions in Consumer Research
S 🟢
Selected Questions in Consumer Research S 🟢
Working Scientifically
Ex
Working Scientifically Ex
Chair of Marketing and Innovation Management
Marketing Performance Management
L
Marketing Performance Management L
Recent Developments in Innovation Management
S
if nec.🟢
Recent Developments in Innovation Management S
if nec.🟢
Chair of Marketing and Retail Management
Marketing
L
Ex



Marketing L
Ex



Retail Management
L
Ex
Retail Management L
Ex
Supply Chain Management
L
Ex
Supply Chain Management L
Ex
Selected Problems in Retailing
S
if nec.🟢
Selected Problems in Retailing S
if nec.🟢
Location and Property Development in Retailing
S
Location and Property Development in Retailing S
Working Scientifically
Ex
Working Scientifically Ex
Chair of Interorganizational Information Systems
Electronic Commerce
L
Ex


Electronic Commerce L
Ex


Selected Issues in Digitalization
S
Selected Issues in Digitalization S
Management der digitalen Transformation - Unternehmensplanspiel
S
Management der digitalen Transformation - Unternehmensplanspiel S

MASTER COURSES

Type WiTe 20/21 SuTe 21 WiTe 21/22SuTe 22WiTe 22/23
Joint offered courses (several chairs)
Market Research I
L
Ex
Market Research I L
Ex
Market Research II
L
Ex
Market Research II L
Ex
Synergy Module: Innovative Business Models in Marketing and E-Business
L
CS
Synergy Module: Innovative Business Models in Marketing and E-Business L
CS
Research Project (WiTe)
PS
Research Project (WiTe) PS
Research Project (SuTe)
PS
if nec.🟢
Research Project (SuTe) PS
if nec.🟢
Chair of Marketing and Consumer Behavior
Discrete Choice Modeling
L
Discrete Choice Modeling L
Panel Data Analysis in Marketing
L
Ex
Panel Data Analysis in Marketing L
Ex
Pricing Strategy
L
Ex
Pricing Strategy L
Ex
Current research approaches in Marketing
S
if nec.🟢
Current research approaches in Marketing S
if nec.🟢
Chair of Marketing und Innovation Management
Innovation Management
L
Innovation Management L
Strategic Marketing
L
Ex
Strategic Marketing L
Ex
Digital Marketing
L
Digital Marketing L
Current issues in Innovation Management
S
Current issues in Innovation Management S
Chair of Marketing und Retail Management
Distribution (Marketing Channel Strategy)
L
Distribution (Marketing Channel Strategy) L
Marketing- und Wettbewerbsstrategien in Industrie und Handel
S
Marketing- und Wettbewerbsstrategien in Industrie und Handel S
Current Developments in Retail Science
S
Current Developments in Retail Science S
Working Scientifically
Ex
Working Scientifically Ex
Chair of Application System and E-Business
Integrated Application Systems
L
if nec.🟢
Integrated Application Systems L
if nec.🟢
Modeling and System Development
L
Modeling and System Development L
Chair of Information Management
Information Management
L
Ex
Information Management L
Ex
Change & Run IT
L
Change & Run IT L
Machine Intelligence: Concepts and Applications
L
Machine Intelligence: Concepts and Applications L
Chair of Interorganizational Information Systems
Digital Platforms
L
Ex
Digital Platforms L
Ex
Digital Strategy and Interorganizational Information Systems
L
Ex
Digital Strategy and Interorganizational Information Systems L
Ex
🟢 in presence
will be offered as a recording in StudIP
synchronous (Livestreaming)
*L = Lecture *Ex = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study