Teaching
Department Marketing and E-Business


BACHELOR THESES

Bachelor Theses


COURSE OFFERINGS

BACHELOR COURSES

Type WiTe 22/23 SuTe 23 WiTe 23/24 SuTe 24 WiTe 24/25
Chair of Marketing and Consumer Behavior
Introduction to Market Research
L 🟢
Introduction to Market Research L 🟢
International Marketing
L 🟢
International Marketing L 🟢
Consumer Behavior
L
Consumer Behavior L
Selected Questions in Consumer Research
S 🟢
Selected Questions in Consumer Research S 🟢
Working Scientifically
Ex 🟢
Working Scientifically Ex 🟢
Chair of Marketing and Innovation Management
Marketing Performance Management
L 🟢
Marketing Performance Management L 🟢
Recent Developments in Innovation Management
S
Recent Developments in Innovation Management S
Analytical-conceptual work in Marketing
Ex 🟢
Analytical-conceptual work in Marketing Ex 🟢
Chair of Marketing and Retail Management
Marketing
L
Ex
🟢
Marketing L
Ex
🟢
Retail Management
L
Ex
🟢
Retail Management L
Ex
🟢
Supply Chain Management
L
Ex
Supply Chain Management L
Ex
Selected Problems in Retailing
S
Selected Problems in Retailing S
Location and Property Development in Retailing
S
Location and Property Development in Retailing S
Chair of Interorganizational Information Systems
Electronic Commerce
L
Ex
Electronic Commerce L
Ex
Selected Issues in Digitalization
S 🟢
Selected Issues in Digitalization S 🟢

MASTER COURSES

Type WiTe 22/23 SuTe 23 WiTe 23/24 SuTe 24 WiTe 24/25
Joint offered courses (several chairs)
Market Research I
L

Ex
🟢
Market Research I L

Ex
🟢
Market Research II
L
Ex
Market Research II L
Ex
Synergy Module: Innovative Business Models in Marketing and E-Business
L
CS
🟢
Synergy Module: Innovative Business Models in Marketing and E-Business L
CS
🟢
Research Project (WiTe)
PS 🟢
Research Project (WiTe) PS 🟢
Research Project (SuTe)
PS
Research Project (SuTe) PS
Chair of Marketing and Consumer Behavior
Pricing Strategy
L

Ex
🟢
Pricing Strategy L

Ex
🟢
Current research approaches in Marketing
S
Current research approaches in Marketing S
Chair of Marketing und Innovation Management
Innovation Management
L
Innovation Management L
Strategic Marketing
L
Ex
🟢
Strategic Marketing L
Ex
🟢
Digital Marketing
L
Digital Marketing L
Current issues in Innovation Management
S 🟢
Current issues in Innovation Management S 🟢
Analytical-conceptual work in Marketing
Ex🟢
Analytical-conceptual work in Marketing Ex🟢
Chair of Marketing und Retail Management
Marketing Channel Strategy (formerly: Distribution)
L
Marketing Channel Strategy (formerly: Distribution) L
Marketing- und Wettbewerbsstrategien in Industrie und Handel
S
Marketing- und Wettbewerbsstrategien in Industrie und Handel S
Current Developments in Retail Science
S 🟢
Current Developments in Retail Science S 🟢
Chair of Application System and E-Business
Integrated Application Systems
L
Integrated Application Systems L
Modeling and System Development
L 🟢
Modeling and System Development L 🟢
Chair of Information Management
Information Management
L
Ex
🟢
Information Management L
Ex
🟢
Change & Run IT
L
Change & Run IT L
Machine Intelligence: Concepts and Applications
L
Machine Intelligence: Concepts and Applications L
Chair of Interorganizational Information Systems
Digital Platforms
L
Ex
🟢
Digital Platforms L
Ex
🟢
Digital Strategy and Interorganizational Information Systems
L
Ex
Digital Strategy and Interorganizational Information Systems L
Ex
Information Systems Research
S
Information Systems Research S
🟢 in presence
will be offered as a recording in StudIP
synchronous (Livestreaming)
*L = Lecture *Ex = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study