Department Marketing and E-Business


A warm welcome to the website of the Department of
Marketing and E-Business!

Profile of the Department’s focus:
Our focus is directed at offering specialised education in the field of Marketing and E-Business. The course of studies will cover the following foci:

  • Marketing and Retail Management
  • Marketing and Innovation Management
  • Marketing and Consumer Behavior
  • Digital Marketing
  • Application Software and E-Business
  • Interorganizational Information Systems

With a comprehensive understanding of Marketing and E-Business, graduates are enabled to successfully master practical challenges. With their acquired theoretical knowledge, they can also solve conceptual problems in the field of Marketing and E-Business. The Master’s degree programme in Marketing and E-Business leading to the degree "Master’s of Science (M.Sc.) in Marketing and E-Business" bears the seal of accreditation of the Central Evaluation and Accreditation Agency (ZEvA) in Hannover, a member of the European Network of Quality Assurance Agencies in Higher Education (ENQA).

How to apply:
Detailed information about the application procedure, the admission requirements and the selection process are available on the application page of the degree programme.