Dr. Nika Meyer (née Mozafari)

Academic education

since 10/2022 Post Doc at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
10/2022 Doctorate in Marketing (Dr. rer. pol.), Georg-August-Universität Göttingen
Subject: "Agents Without Agency? Consumer Responses to Artificial Intelligence-Based Agents”
11/2018 - 10/2022 Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen

Master thesis

The Use of Motivational Systems: How Gamification and Self-Quantification Influence User Performance
04/2016 - 11/2018 Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
08/2017 - 12/2017 Study abroad at the Catholic University of Lille, France

Bachelor thesis

Successful Tradeshow Management – Analysis and Development of Recommendations for Action Using the Example of a Supplier in the Commercial Vehicle Industry

09/2011 - 08/2015

Studies of the Bachelor of Science's degree program 'Business Administration' at the University of Applied Sciences and Arts, Hannover
Focus: Marketing and Market Research, International Management, Retail and Service Industry

09/2013 – 12/2013

Study abroad at the Udayana University, Jimbaran, Indonesia

Professional Qualification

03/2018 – 10/2018 E.ON Business Services GmbH, Hannover
Working student in the organisational unit Digital IT
10/2016 - 09/2017 Georg-August-University of Goettingen
Student assistant at the Career Service
10/2015 – 03/2016 Volkswagen AG, Hannover
Internship in the organisational unit Sales Academy Commercial Vehicles
03/2015 – 08/2015 WABCO Vertriebs GmbH & Co. KG, Hannover
Internship in the organisational unit Marketing Communications


  • Best Reviewer in the track " AI in Business and Society" at the International Conference on Information Systems 2022 in Copenhagen, Denmark
  • Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
  • Award for the best presentation at the cooperation event of the German Marketing Association "Marketing Impulse XXL 2021

Field of Research

  • Chatbots and social robots
  • Customer perceptions of artificial intelligence
  • Service innovations and technologies