Dr. Nika Meyer (née Mozafari)

Academic education

since 10/2022	Post Doc at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
10/2022	Doctorate in Marketing (Dr. rer. pol.), Georg-August-Universität Göttingen Subject: "Agents Without Agency? Consumer Responses to Artificial Intelligence-Based Agents”
11/2018 - 10/2022	Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis	The Use of Motivational Systems: How Gamification and Self-Quantification Influence User Performance
04/2016 - 11/2018	Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
08/2017 - 12/2017	Study abroad at the Catholic University of Lille, France
Bachelor thesis	Successful Tradeshow Management – Analysis and Development of Recommendations for Action Using the Example of a Supplier in the Commercial Vehicle Industry
09/2011 - 08/2015	Studies of the Bachelor of Science's degree program 'Business Administration' at the University of Applied Sciences and Arts, Hannover Focus: Marketing and Market Research, International Management, Retail and Service Industry
09/2013 – 12/2013	Study abroad at the Udayana University, Jimbaran, Indonesia

03/2018 – 10/2018	E.ON Business Services GmbH, Hannover Working student in the organisational unit Digital IT
10/2016 - 09/2017	Georg-August-University of Goettingen Student assistant at the Career Service
10/2015 – 03/2016	Volkswagen AG, Hannover Internship in the organisational unit Sales Academy Commercial Vehicles
03/2015 – 08/2015	WABCO Vertriebs GmbH & Co. KG, Hannover Internship in the organisational unit Marketing Communications

Best Reviewer in the track " AI in Business and Society" at the International Conference on Information Systems 2022 in Copenhagen, Denmark
Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
Award for the best presentation at the cooperation event of the German Marketing Association "Marketing Impulse XXL 2021