Dr. Nika Meyer (née Mozafari)
Academic education
since 10/2022 | Post Doc at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen |
10/2022 | Doctorate in Marketing (Dr. rer. pol.), Georg-August-Universität Göttingen Subject: "Agents Without Agency? Consumer Responses to Artificial Intelligence-Based Agents” |
11/2018 - 10/2022 | Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen |
Master thesis |
The Use of Motivational Systems: How Gamification and Self-Quantification Influence User Performance |
04/2016 - 11/2018 | Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen |
08/2017 - 12/2017 | Study abroad at the Catholic University of Lille, France |
Bachelor thesis |
Successful Tradeshow Management – Analysis and Development of Recommendations for Action Using the Example of a Supplier in the Commercial Vehicle Industry |
09/2011 - 08/2015 |
Studies of the Bachelor of Science's degree program 'Business Administration' at the University of Applied Sciences and Arts, Hannover
Focus: Marketing and Market Research, International Management, Retail and Service Industry |
09/2013 – 12/2013 |
Study abroad at the Udayana University, Jimbaran, Indonesia |
Professional Qualification
03/2018 – 10/2018 | E.ON Business Services GmbH, Hannover Working student in the organisational unit Digital IT |
10/2016 - 09/2017 | Georg-August-University of Goettingen Student assistant at the Career Service |
10/2015 – 03/2016 | Volkswagen AG, Hannover Internship in the organisational unit Sales Academy Commercial Vehicles |
03/2015 – 08/2015 | WABCO Vertriebs GmbH & Co. KG, Hannover Internship in the organisational unit Marketing Communications |
Awards
- Best Reviewer in the track " AI in Business and Society" at the International Conference on Information Systems 2022 in Copenhagen, Denmark
- Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
- Award for the best presentation at the cooperation event of the German Marketing Association "Marketing Impulse XXL 2021
Field of Research
- Chatbots and social robots
- Customer perceptions of artificial intelligence
- Service innovations and technologies
Teaching
- Synergy Module: "Service Innovations in the B2C Context"
- Master Seminar: Current issues in Innovation Management
- Bachelor Seminar: Recent Developments in Innovation Management
- Analytical-conceptual work in Marketing