‘Master of Science’ (M.Sc.) in Marketing and E-Buisness
General information
- The master's programme in marketing and e-business is accredited by ZEvA Hannover (Central Evaluation and Accreditation Agency).
- Language: German
- The standard period of study is four semesters.
- Enrolment is possible every semester (both summer and winter).
Application deadline
- The application period to begin studying in the winter semester is from April 1 to May 15 of the same calendar year
- The application period to begin studies in the summer semester is from October 1 to November 15 of the previous calendar year
You may submit your application for the master's programme even if you have not completed your current programme of study, but have acquired at least 150 credit points in a related bachelor's programme. The online application form and detailed information on the application and admission procedure can be found under Application and Admission. This deadline also applies to international applicants who are also required to complete the online application form.
Programme objectives
Today's markets require that marketing and the flow of information are integrated and executed taking into account a complex and competitive globalized system. The objective of the master's programme in marketing and e-business is to familiarize students with this global perspective in both theory and practice. Characteristic of this approach is a comprehensive and interdisciplinary view of marketing, distribution concepts, and information systems. Subject-specific knowledge and methodical knowledge acquired in previous courses of study are deepened and extended.
The master's programme in marketing and e-business is four semesters long, requiring a total of 120 credits. The programme is divided into a course phase (1st-3rd semester) and a 4th semester for the completion of a master's thesis.
In this programme, students deepen their knowledge in the areas of marketing, distribution, and business information systems. Within these areas, there are many possibilities to specialize. The 120 credits necessary to complete the master examination are attained through compulsory, optional compulsory and elective courses as well as a master's thesis.
In the optional compulsory phase, modules are comprised of four 'basic modules' from "Marketing and Distribution" and "Business Information Systems" (24 credits) and one seminar (for 6 credits). Furthermore, 6 credits have to completed in the section "Quantitative Methods" by choosing one of the modules "Market Research I" or "Market Research II".
In the compulsory phase, the project seminar "Projektstudium" (of 18 credits) and the "synergy module" (of 6 credits) must be completed. In the project seminar, students integrate both "Marketing and Distribution" and "Business Information Systems" in a course by completing a project or research task that deals with a relevant topic. The "synergy module" focusses on interdependencies between decisions in the above modules. This includes analysing problems that shape the current discussion in both theory and practice.
In terms of electives, 30 credits may be freely selected from the courses offered in the master's programme. Finally, 30 credits are earned by completing a master's thesis that must be presented in a colloquium:
In this programme, students deepen their knowledge in the areas of marketing, distribution, and business information systems. Within these areas, there are many possibilities to specialize. The 120 credits necessary to complete the master examination are attained through compulsory, optional compulsory and elective courses as well as a master's thesis.
In the optional compulsory phase, modules are comprised of four 'basic modules' from "Marketing and Distribution" and "Business Information Systems" (24 credits) and one seminar (for 6 credits). Furthermore, 6 credits have to completed in the section "Quantitative Methods" by choosing one of the modules "Market Research I" or "Market Research II".
In the compulsory phase, the project seminar "Projektstudium" (of 18 credits) and the "synergy module" (of 6 credits) must be completed. In the project seminar, students integrate both "Marketing and Distribution" and "Business Information Systems" in a course by completing a project or research task that deals with a relevant topic. The "synergy module" focusses on interdependencies between decisions in the above modules. This includes analysing problems that shape the current discussion in both theory and practice.
In terms of electives, 30 credits may be freely selected from the courses offered in the master's programme. Finally, 30 credits are earned by completing a master's thesis that must be presented in a colloquium:
- 1. Optional compulsory section "Basic Modules" (24 credits)
- 2. Optional compulsory section "Seminar" (6 credits)
- 3. Optional compulsory section "Quantitative Methods" (6 credits)
- 4. Compulsory section "Synergy Module" (6 credits)
- 5. Compulsory section "Project Seminar" (18 credits)
- 6. Electives (30 credits)
- 7. Master's Thesis (30 credits)
The following structure is recommended for this course of study:
Our master's graduates will be equipped to enter the job market in challenging positions in national and international companies. The individual design of the programme provides students with an understanding of advanced economic core competencies, and an ability to apply their knowledge to practice. For example, graduates will be able to form supply chain management concepts in industry and retail, to further develop sales lines, to implement multi-channel marketing and market-oriented management information systems as well as to attain managerial positions in these areas later on.
At the same time, the degree also equips students to pursue doctoral studies at a university in Germany or abroad. It also strengthens your candidacy for a position in research institutes.
At the same time, the degree also equips students to pursue doctoral studies at a university in Germany or abroad. It also strengthens your candidacy for a position in research institutes.