Course Offerings



Course overview of the chair of Marketing and Innovation Management
in the semester cycle

Type SuTe 20 WiTe 20/21 SuTe 21 WiTe 21/22SuTe 22WiTe 22/23
Recent Developments in Innovation Management S
Marketing Performance Management VL
Analytical-conceptual work in Marketing UE
Q&A
Q&A
Methodical-empirical work in Marketing and Management UE
Q&A
🟢
Bachelor studies
Master studies
Innovation Management L
Strategic Marketing L
EX

🟢
Market Research I L
EX
🟢
Market Research II L
EX
UE


Synergy Module L
CS
🟢
🟢
Research Project (WiTe) PS 🟢
Research Project (SuTe) PS
🟢
Current issues in Innovation Management S 🟢
Analytical-conceptual work in Marketing EX
Q&A
Q&A
Methodical-empirical work in Marketing and Management EX
Q&A
🟢
🟢 in presence - course
offered as a recording in studIP
synchronous (live streming)
*L = Lecture *EX = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study