Course Offerings




Course overview of the chair of Marketing and Innovation Management
in the semester cycle
Type WiTe 22/23 SuTe 23 WiTe 23/24SuTe 24WiTe 24/25 SuTe 25WiTe 25/26
Bachelor studies
Recent Developments in Innovation Management
S
Recent Developments in Innovation Management S
Marketing Performance Management
L 🟢
Marketing Performance Management L 🟢
Analytical-conceptual work in Marketing
EX 🟢
Analytical-conceptual work in Marketing EX 🟢
Master studies
Innovation Management
L
Innovation Management L
Strategic Marketing
L
EX
🟢
Strategic Marketing L
EX
🟢
Market Research I
L
EX
🟢
Market Research I L
EX
🟢
Market Research II
L
EX
Market Research II L
EX
Digital Marketing
VL
UE
Digital Marketing VL
UE
Synergy Module
L
CS
🟢
Synergy Module L
CS
🟢
Research Project (WiTe)
PS
Research Project (WiTe) PS
Research Project (SuTe)
PS
Research Project (SuTe) PS
Current issues in Innovation Management
S 🟢
Current issues in Innovation Management S 🟢
Analytical-conceptual work in Marketing
EX 🟢
Analytical-conceptual work in Marketing EX 🟢
🟢 in presence - course
offered as a recording in studIP
synchronous (live streaming)
*L = Lecture *EX = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study